/* ================================================================
Sistema visual v8 (rediseño basado en alannicolaspaemaa)
Paleta Google pura · Manrope · alta jerarquía + movimiento
================================================================ */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{
/* Paleta Google — pura */
--google-blue:#4285F4;
--google-blue-dark:#1A73E8;
--google-blue-tint:#E8F0FE;
--google-green:#34A853;
--google-green-dark:#188038;
--google-green-tint:#E6F4EA;
--google-yellow:#FBBC04;
--google-yellow-dark:#7c5200;
--google-yellow-tint:#FEF7E0;
--google-red:#EA4335;
--google-red-dark:#c5231a;
--google-red-tint:#FCE8E6;
/* Acento purple para Plan a Medida (no Google, color sistémico) */
--google-purple:#7c5cd6;
--google-purple-dark:#5b3fb5;
--google-purple-tint:#EDE8FA;
/* Grises (sistema personal-site) */
--gray-900:#202124;
--gray-800:#303134;
--gray-700:#5f6368;
--gray-600:#70757a;
--gray-500:#80868b;
--gray-300:#DADCE0;
--gray-200:#E8EAED;
--gray-100:#F8FAFD;
--white:#ffffff;
/* Tokens sistémicos */
--radius-sm:8px;
--radius:12px;
--radius-lg:16px;
--radius-xl:22px;
--radius-pill:999px;
--shadow-xs:0 1px 2px rgba(60,64,67,.10);
--shadow-sm:0 1px 2px rgba(60,64,67,.16),0 1px 3px rgba(60,64,67,.10);
--shadow-md:0 4px 12px rgba(60,64,67,.14);
--shadow-lg:0 16px 36px rgba(60,64,67,.18);
--shadow-xl:0 24px 60px rgba(60,64,67,.22);
--transition:.25s ease;
--transition-slow:.45s cubic-bezier(.2,.7,.2,1);
--max-w:1180px;
/* Firma visual rainbow */
--rainbow:linear-gradient(90deg,
var(--google-blue) 0 32%,
var(--google-red) 32% 48%,
var(--google-yellow) 48% 68%,
var(--google-green) 68% 100%
);
--rainbow-vertical:linear-gradient(180deg,
var(--google-blue) 0 32%,
var(--google-red) 32% 48%,
var(--google-yellow) 48% 68%,
var(--google-green) 68% 100%
);
}
/* ── Base ─────────────────────────────────────────────────────── */
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
font-family:'Manrope',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
font-size:16px;line-height:1.6;color:var(--gray-900);
background:var(--gray-100);
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
overflow-x:hidden;
}
/* (rainbow strip removed) */
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;border:0;background:none}
ul{list-style:none}
strong{color:var(--gray-900);font-weight:800}
em{font-style:normal;color:var(--google-blue-dark);font-weight:700}
::selection{background:var(--google-blue);color:#fff}
/* ── Tipografía ──────────────────────────────────────────────── */
h1,h2,h3,h4{font-weight:800;line-height:1.1;letter-spacing:-.01em;color:var(--gray-900);text-wrap:balance}
h1{font-size:clamp(2rem,4vw,3.4rem);letter-spacing:-.02em}
h2{font-size:clamp(1.7rem,3.2vw,2.7rem);letter-spacing:-.015em}
h3{font-size:1.28rem}
h4{font-size:1rem}
p,li{color:var(--gray-700);text-wrap:pretty}
.lead{font-size:1.12rem;line-height:1.55;color:var(--gray-700);max-width:640px}
/* ── Layout ──────────────────────────────────────────────────── */
.container{max-width:var(--max-w);margin:0 auto;padding:0 24px}
section{position:relative;padding:88px 0}
.u-center{text-align:center}
.u-mt-44{margin-top:44px}
.u-actions-center{display:flex;justify-content:center;align-items:center;gap:14px;flex-wrap:wrap}
.section-head{text-align:center;max-width:760px;margin:0 auto 52px}
.section-head .eyebrow{margin:0 auto 16px}
.section-head h2{margin-bottom:14px}
.section-head p{font-size:1.05rem;color:var(--gray-700);max-width:600px;margin:0 auto}
.section-head-with-photo{
display:flex;align-items:center;justify-content:center;gap:16px;
max-width:680px;margin:0 auto;text-align:left;
}
.section-head-with-photo p{margin:0;max-width:none}
.section-head-photo{
flex-shrink:0;width:64px;height:64px;border-radius:50%;
padding:2px;box-sizing:border-box;background:#fff;
box-shadow:0 0 0 1px rgba(60,64,67,.08), 0 4px 12px -2px rgba(60,64,67,.14);
}
.section-head-photo img{
width:100%;height:100%;border-radius:50%;display:block;object-fit:cover;
background:#f1f3f4;
}
@media (max-width:560px){
.section-head-with-photo{flex-direction:column;text-align:center;gap:14px}
.section-head-photo{width:56px;height:56px}
}
/* ── Skip link a11y ──────────────────────────────────────────── */
.skip-link{
position:fixed;top:14px;left:14px;z-index:2000;
transform:translateY(-180%);
padding:10px 16px;border-radius:var(--radius-pill);
background:var(--google-blue);color:#fff;font-weight:800;
box-shadow:var(--shadow-md);transition:var(--transition);
}
.skip-link:focus,.skip-link:focus-visible{transform:translateY(0)}
/* ════════════════════════════════════════════════════════════
HEADER
═════════════════════════════════════════════════════════════ */
.header{
position:sticky;top:0;z-index:100;
background:rgba(255,255,255,.85);
backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);
border-bottom:1px solid transparent;
transition:box-shadow var(--transition),background var(--transition),border-color var(--transition);
}
.header.is-scrolled{
background:rgba(255,255,255,.94);
border-bottom-color:var(--gray-300);
box-shadow:var(--shadow-sm);
}
.nav{display:flex;align-items:center;gap:18px;min-height:74px}
.logo{display:inline-flex;align-items:center;gap:11px;font-weight:800;font-size:1.22rem;color:var(--gray-900);white-space:nowrap}
.logo svg{width:38px;height:38px;filter:drop-shadow(0 4px 10px rgba(60,64,67,.18))}
.logo-avatar{
position:relative;display:inline-block;flex-shrink:0;
width:44px;height:44px;border-radius:50%;
padding:2px;box-sizing:border-box;
background:conic-gradient(
from 220deg,
#4285F4 0deg,
#34A853 110deg,
#FBBC04 200deg,
#EA4335 290deg,
#4285F4 360deg
);
box-shadow:
0 4px 12px -2px rgba(60,64,67,.16),
0 1px 2px rgba(60,64,67,.06);
transition:transform .3s cubic-bezier(.4,0,.2,1), box-shadow .3s ease;
}
.logo-avatar img{
width:100%;height:100%;border-radius:50%;display:block;object-fit:cover;
background:#f1f3f4;
}
.logo:hover .logo-avatar{
transform:translateY(-1px);
box-shadow:
0 8px 18px -2px rgba(60,64,67,.22),
0 1px 2px rgba(60,64,67,.06);
}
.logo-avatar-sm{width:42px;height:42px;padding:1.5px}
.footer .logo-avatar{
box-shadow:
0 6px 18px -2px rgba(0,0,0,.4),
0 1px 2px rgba(0,0,0,.18);
}
.nav-links{display:flex;align-items:center;gap:2px;margin-left:auto}
.nav-links a,.nav-drop-btn{
display:inline-flex;align-items:center;gap:7px;
min-height:38px;padding:8px 14px;
border:1px solid transparent;border-radius:var(--radius-pill);
color:var(--gray-700);background:transparent;
font-size:.88rem;font-weight:700;
transition:var(--transition);
}
.nav-links a:hover,.nav-links a.active,.nav-drop-btn:hover{
color:var(--google-blue-dark);
background:var(--google-blue-tint);
border-color:rgba(66,133,244,.22);
}
/* Current page indicator */
.nav-links a.is-current,.nav-drop-btn.is-current{
color:var(--google-blue-dark);
background:var(--google-blue-tint);
border-color:rgba(66,133,244,.32);
font-weight:800;
}
.nav-drop-menu a.is-current{
background:var(--google-blue-tint);
color:var(--google-blue-dark);
font-weight:800;
}
.nav-ico{
display:inline-flex;align-items:center;justify-content:center;
width:18px;height:18px;flex-shrink:0;
object-fit:contain;margin-right:4px;
}
.nav-ico-emoji{font-size:14px;line-height:1}
.nav-drop-menu a{display:flex;align-items:center;gap:2px}
.nav-dropdown{position:relative}
/* Invisible hover-bridge so the submenu stays open while crossing the 12px gap */
.nav-dropdown::after{
content:"";position:absolute;left:0;right:0;top:100%;height:14px;
display:none;
}
.nav-dropdown:hover::after{display:block}
.nav-drop-menu{
position:absolute;top:calc(100% + 12px);right:0;
display:none;min-width:330px;
padding:10px;background:var(--white);
border:1px solid var(--gray-300);border-radius:var(--radius-lg);
box-shadow:var(--shadow-lg);
}
.nav-dropdown:hover .nav-drop-menu,.nav-dropdown.open .nav-drop-menu{display:grid;gap:4px}
.nav-drop-menu a{width:100%;justify-content:flex-start;border-radius:10px;white-space:normal}
.nav-cta{display:flex;align-items:center;gap:10px;margin-left:auto}
.menu-toggle{
display:none;width:42px;height:42px;
border-radius:var(--radius-pill);
border:1px solid var(--gray-300);background:var(--white);
color:var(--gray-900);font-size:1.3rem;
}
/* ════════════════════════════════════════════════════════════
BOTONES
═════════════════════════════════════════════════════════════ */
.btn{
display:inline-flex;align-items:center;justify-content:center;gap:8px;
min-height:48px;padding:13px 24px;
border:1px solid transparent;border-radius:var(--radius-pill);
font-family:inherit;font-weight:700;font-size:.95rem;line-height:1.1;
white-space:nowrap;cursor:pointer;
transition:var(--transition);
position:relative;overflow:hidden;
}
.btn:hover{transform:translateY(-2px)}
.btn-xl{min-height:54px;padding:16px 28px;font-size:1.02rem}
.btn-primary{
background:var(--google-blue);color:#fff;
box-shadow:0 6px 18px rgba(66,133,244,.28);
}
.btn-primary:hover{
background:var(--google-blue-dark);
box-shadow:0 12px 26px rgba(26,115,232,.32);
}
/* Landing-page: primary CTAs en verde (página tematizada cap-red, pero los CTAs se diferencian en verde) */
.landing-page .btn-primary,
.home-page .btn-primary{
background:var(--google-green);
box-shadow:0 6px 18px rgba(52,168,83,.28);
}
.landing-page .btn-primary:hover,
.home-page .btn-primary:hover{
background:var(--google-green-dark);
box-shadow:0 12px 26px rgba(24,128,56,.32);
}
.btn-whatsapp,.btn-green{
background:var(--google-green);color:#fff;
box-shadow:0 6px 18px rgba(52,168,83,.26);
}
.btn-whatsapp:hover,.btn-green:hover{
background:var(--google-green-dark);
box-shadow:0 12px 26px rgba(24,128,56,.30);
}
.btn-light{
background:var(--white);color:var(--google-blue-dark);
border-color:var(--gray-300);box-shadow:var(--shadow-sm);
}
.btn-light:hover{
background:var(--google-blue-tint);
border-color:rgba(66,133,244,.32);
}
.btn-plan-blue{
background:var(--google-blue);color:#fff;
box-shadow:0 6px 18px rgba(66,133,244,.28);
}
.btn-plan-blue:hover{background:var(--google-blue-dark)}
.btn-plan-purple{
background:linear-gradient(135deg,var(--google-blue) 0%,var(--google-purple) 100%);
color:#fff;
box-shadow:0 6px 18px rgba(124,92,214,.28);
}
.btn-plan-purple:hover{
background:linear-gradient(135deg,var(--google-blue-dark) 0%,var(--google-purple-dark) 100%);
box-shadow:0 12px 26px rgba(91,63,181,.32);
}
/* Mobile: buttons can wrap text + shrink */
@media (max-width:560px){
.btn{white-space:normal;text-align:center;line-height:1.25;min-height:48px;padding:12px 18px}
.btn-xl{padding:14px 18px;font-size:.98rem}
.hero-actions{flex-direction:column;align-items:stretch}
.hero-actions .btn{width:100%}
/* Allow grid items to shrink below min-content (default min-width:auto) */
.landing-hero-grid > *,
.hero-grid-v1 > *,
.hero-grid > *,
.es-hero-grid > *,
.who-for > *,
.cases-grid > *,
.caps-grid > *,
.footer-grid > *{min-width:0}
}
.btn-primary::after,.btn-whatsapp::after,.btn-plan-purple::after{
content:"";position:absolute;inset:0;
background:linear-gradient(115deg,transparent 30%,rgba(255,255,255,.28) 50%,transparent 70%);
transform:translateX(-100%);
transition:transform .7s ease;
}
.btn-primary:hover::after,.btn-whatsapp:hover::after,.btn-plan-purple:hover::after{transform:translateX(100%)}
/* ════════════════════════════════════════════════════════════
EYEBROWS / TAGS / CHIPS
═════════════════════════════════════════════════════════════ */
.eyebrow{
display:inline-flex;align-items:center;gap:8px;
width:max-content;max-width:100%;
padding:7px 14px;
border-radius:var(--radius-pill);
background:var(--google-blue-tint);
border:1px solid rgba(66,133,244,.26);
color:var(--google-blue-dark);
font-size:.74rem;font-weight:800;
letter-spacing:.08em;text-transform:uppercase;}
.eyebrow .ey-dot{
width:6px;height:6px;border-radius:50%;
background:var(--google-blue);
box-shadow:0 0 0 4px rgba(66,133,244,.18);
}
.eyebrow-on-dark{
background:rgba(255,255,255,.14);
border-color:rgba(255,255,255,.28);
color:#fff;
}
.eyebrow-green{
background:var(--google-green-tint);
border-color:rgba(52,168,83,.26);
color:var(--google-green-dark);
}
.eyebrow-green .ey-dot{background:var(--google-green);box-shadow:0 0 0 4px rgba(52,168,83,.18)}
.eyebrow-yellow{
background:var(--google-yellow-tint);
border-color:rgba(251,188,4,.4);
color:var(--google-yellow-dark);
}
.eyebrow-yellow .ey-dot{background:var(--google-yellow);box-shadow:0 0 0 4px rgba(251,188,4,.22)}
.eyebrow-red{
background:var(--google-red-tint);
border-color:rgba(234,67,53,.26);
color:var(--google-red-dark);
}
.eyebrow-red .ey-dot{background:var(--google-red);box-shadow:0 0 0 4px rgba(234,67,53,.18)}
/* ════════════════════════════════════════════════════════════
HERO — multi-variante
═════════════════════════════════════════════════════════════ */
.hero{
position:relative;overflow:hidden;
padding:56px 0 64px;
background:
linear-gradient(135deg,rgba(66,133,244,.10) 0 18%,transparent 18%),
radial-gradient(circle at 78% 18%,rgba(251,188,4,.22),transparent 26%),
radial-gradient(circle at 92% 70%,rgba(52,168,83,.18),transparent 30%),
radial-gradient(circle at 6% 88%,rgba(234,67,53,.10),transparent 28%),
linear-gradient(180deg,#fff 0%,var(--gray-100) 100%);
border-bottom:1px solid var(--gray-300);
}
.hero::before{
content:"";position:absolute;inset:0;
background-image:
linear-gradient(rgba(66,133,244,.08) 1px,transparent 1px),
linear-gradient(90deg,rgba(66,133,244,.08) 1px,transparent 1px);
background-size:40px 40px;
mask-image:radial-gradient(ellipse at center,black 14%,transparent 72%);
-webkit-mask-image:radial-gradient(ellipse at center,black 14%,transparent 72%);
pointer-events:none;
will-change:transform;
}
.hero>.container{position:relative;z-index:1}
.hero-bottom-bar{
position:absolute;left:0;right:0;bottom:0;
height:5px;background:var(--rainbow);z-index:2;
}
/* All hero variants hidden by default — JS shows the active one */
.hero-variant{display:none}
body.hero-v1 .hero-variant.v1{display:block}
body.hero-v2 .hero-variant.v2{display:block}
body.hero-v3 .hero-variant.v3{display:block}
/* ── HERO V1 — Sistema visual editorial ──────────────────── */
.hero-grid-v1{
display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.85fr);
gap:64px;align-items:center;
}
.hero-copy h1 span.hl-grad,
.hero-v2-inner h1 span.hl-grad,
.hero-v3-copy h1 span.hl-grad{
background:linear-gradient(90deg,var(--google-blue) 0%,var(--google-blue-dark) 50%,var(--google-green) 100%);
-webkit-background-clip:text;background-clip:text;color:transparent;
display:inline;
-webkit-box-decoration-break:clone;box-decoration-break:clone;
}
/* Base highlight gradient — aplica donde sea que se use hl-grad (héroes de casos, secciones, etc.) */
.hl-grad{
background:linear-gradient(90deg,var(--google-blue) 0%,var(--google-blue-dark) 50%,var(--google-green) 100%);
-webkit-background-clip:text;background-clip:text;color:transparent;
}
.hero-copy .lead{margin-top:18px}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.hero-trust{
display:flex;flex-wrap:wrap;gap:18px;
margin-top:26px;padding-top:22px;
border-top:1px dashed var(--gray-300);
list-style:none;
}
.hero-trust li{
display:inline-flex;align-items:center;gap:8px;
font-size:.87rem;font-weight:700;color:var(--gray-700);
}
.hero-trust .trust-dot{
width:7px;height:7px;border-radius:50%;
background:var(--google-green);
box-shadow:0 0 0 4px rgba(52,168,83,.16);
}
/* ════════════════════════════════════════════════════════════
SISTEMA DE CERTIFICACIONES (tarjeta unificada — hero, footer, etc.)
Una sola estética en todo el sitio. Escala a varias credenciales.
═════════════════════════════════════════════════════════════ */
.cert-card{
display:inline-flex;align-items:center;gap:13px;
padding:11px 17px 11px 12px;border-radius:16px;text-decoration:none;
background:#fff;border:1px solid var(--gray-200);
box-shadow:0 6px 20px rgba(15,30,80,.08);
transition:transform var(--transition),box-shadow var(--transition),border-color var(--transition);
}
.cert-card::after{display:none}
.cert-card:hover{transform:translateY(-2px);box-shadow:0 13px 32px rgba(15,30,80,.14);border-color:rgba(66,133,244,.42)}
.cert-card .cc-badge{
width:42px;height:42px;flex:0 0 auto;border-radius:11px;display:grid;place-items:center;
background:var(--gray-100);border:1px solid var(--gray-200);
}
.cert-card .cc-badge img{width:26px;height:26px;display:block}
.cert-card .cc-txt{display:flex;flex-direction:column;gap:1px;line-height:1.25;text-align:left}
.cert-card .cc-top{display:inline-flex;align-items:center;gap:6px;font-size:.7rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:var(--google-green-dark)}
.cert-card .cc-top svg{width:14px;height:14px;color:var(--google-green);flex:0 0 auto}
.cert-card .cc-txt strong{font-size:.98rem;font-weight:800;color:var(--gray-900)}
.cert-card .cc-sub{font-size:.78rem;font-weight:600;color:var(--gray-500);letter-spacing:.01em}
.cert-card .cc-arrow{width:15px;height:15px;color:var(--gray-500);margin-left:4px;flex:0 0 auto;transition:var(--transition)}
.cert-card:hover .cc-arrow{color:var(--google-blue);transform:translate(2px,-2px)}
/* Contenedor escalable para varias certificaciones */
.cert-grid{display:flex;flex-wrap:wrap;gap:14px}
/* Colocación en el hero */
.hero-certs{margin-top:22px}
@media(max-width:640px){.cert-card{width:100%}}
/* Banda de certificaciones en el footer (tarjetas blancas sobre fondo oscuro) */
.footer-certs{margin-top:42px;padding-top:30px;border-top:1px solid rgba(255,255,255,.12)}
.footer-certs-label{display:flex;align-items:center;gap:9px;font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:rgba(255,255,255,.55);margin:0 0 16px}
.footer-certs-label svg{width:15px;height:15px;color:var(--google-green)}
.footer-certs + .footer-disclaimer{margin-top:30px;padding-top:24px}
/* Plan stack visual (right column) */
.plan-stack{
position:relative;
display:grid;gap:16px;
perspective:1000px;
}
.ps-card{
position:relative;
display:grid;grid-template-columns:auto 1fr auto;gap:14px;align-items:center;
padding:20px 22px;
border-radius:var(--radius-lg);
background:#fff;
border:1px solid var(--gray-300);
box-shadow:var(--shadow-md);
overflow:hidden;
transition:var(--transition-slow);
}
.ps-card::before{
content:"";position:absolute;left:0;top:0;bottom:0;width:5px;
}
.ps-card-1::before{background:var(--google-green)}
.ps-card-2::before{background:var(--google-blue)}
.ps-card-3::before{background:linear-gradient(180deg,var(--google-blue),var(--google-purple))}
.ps-num{
display:grid;place-items:center;
width:42px;height:42px;border-radius:14px;
font-family:ui-monospace,'SF Mono',monospace;
font-size:.84rem;font-weight:800;
color:var(--google-blue-dark);background:var(--google-blue-tint);
}
.ps-card-1 .ps-num{color:var(--google-green-dark);background:var(--google-green-tint)}
.ps-card-2 .ps-num{color:var(--google-blue-dark);background:var(--google-blue-tint)}
.ps-card-3 .ps-num{color:var(--google-purple-dark);background:var(--google-purple-tint)}
.ps-card strong{display:block;font-size:1.05rem;font-weight:800;color:var(--gray-900);margin-bottom:2px}
.ps-card span.ps-sub{display:block;font-size:.85rem;color:var(--gray-700);font-weight:600}
.ps-card .ps-arrow{
width:32px;height:32px;border-radius:50%;
display:grid;place-items:center;
background:var(--gray-100);color:var(--gray-700);
transition:var(--transition);
}
.ps-card:hover{transform:translateY(-3px);border-color:rgba(66,133,244,.4);box-shadow:var(--shadow-lg)}
.ps-card:hover .ps-arrow{background:var(--google-blue);color:#fff;transform:translateX(2px)}
.ps-card-2{
transform:translateX(20px) scale(1.02);z-index:2;
padding-top:28px;
}
.ps-card-2::after{
content:"Más popular";
position:absolute;top:8px;right:16px;
padding:3px 9px;
background:var(--google-blue);color:#fff;
font-size:.62rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
border-radius:var(--radius-pill);
box-shadow:0 2px 6px rgba(66,133,244,.32);
}
/* Floating accent shapes around the visual */
.hero-visual-wrap{position:relative}
.hero-visual-wrap::before{
content:"";position:absolute;width:200px;height:200px;
border-radius:50%;
background:radial-gradient(circle,rgba(251,188,4,.30),transparent 70%);
top:-30px;right:-40px;z-index:0;
animation:float-y 6s ease-in-out infinite;
}
.hero-visual-wrap::after{
content:"";position:absolute;width:160px;height:160px;
border-radius:50%;
background:radial-gradient(circle,rgba(52,168,83,.25),transparent 70%);
bottom:-30px;left:-20px;z-index:0;
animation:float-y 7s ease-in-out infinite reverse;
}
@keyframes float-y{
0%,100%{transform:translateY(0)}
50%{transform:translateY(-14px)}
}
.plan-stack{position:relative;z-index:1}
/* ── HERO V2 — Mosaico de productos ──────────────────────── */
.hero-v2-inner{text-align:center;max-width:920px;margin:0 auto}
.hero-v2-inner .eyebrow{margin:0 auto 18px}
.hero-v2-inner h1{margin-bottom:18px}
.hero-v2-inner .lead{margin:0 auto;max-width:680px}
.hero-v2-inner .hero-actions{justify-content:center;margin-top:30px}
.hero-v2-mosaic{
display:grid;grid-template-columns:repeat(3,1fr);gap:18px;
margin-top:60px;padding:0 8px;
}
.hv2-card{
position:relative;overflow:hidden;
padding:24px;
border-radius:var(--radius-xl);
background:#fff;border:1px solid var(--gray-300);
box-shadow:var(--shadow-md);
text-align:left;
transition:var(--transition-slow);
}
.hv2-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
}
.hv2-card.green::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.hv2-card.blue::before{background:linear-gradient(90deg,var(--google-blue),var(--google-yellow))}
.hv2-card.purple::before{background:linear-gradient(90deg,var(--google-blue),var(--google-red))}
.hv2-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg);border-color:rgba(66,133,244,.4)}
.hv2-tag{
display:inline-flex;padding:5px 11px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
border-radius:var(--radius-pill);font-size:.7rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
margin-bottom:14px;
}
.hv2-card.green .hv2-tag{background:var(--google-green-tint);color:var(--google-green-dark)}
.hv2-card.purple .hv2-tag{background:var(--google-red-tint);color:var(--google-red-dark)}
.hv2-card h3{margin-bottom:6px}
.hv2-card .hv2-price{
display:block;margin-top:14px;padding-top:14px;
border-top:1px solid var(--gray-300);
font-size:.78rem;color:var(--gray-500);font-weight:700;
}
.hv2-card .hv2-price strong{color:var(--gray-900);font-size:1.2rem;font-weight:800;display:block;margin-top:2px}
/* ── HERO V3 — Spotlight con pricing inline ──────────────── */
.hero-grid-v3{
display:grid;grid-template-columns:minmax(0,1fr) minmax(360px,.88fr);
gap:50px;align-items:center;
}
.hero-v3-copy h1{font-size:clamp(1.9rem,3.6vw,3rem)}
.hero-spotlight-card{
position:relative;overflow:hidden;
padding:28px;
border-radius:var(--radius-xl);
background:linear-gradient(180deg,#fff 0%,#fff 70%,#F8FAFD 100%);
border:1px solid var(--gray-300);
box-shadow:var(--shadow-lg);
}
.hero-spotlight-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:linear-gradient(90deg,var(--google-green),var(--google-blue));
}
.hsc-badge{
display:inline-flex;align-items:center;gap:7px;
padding:6px 13px;
background:var(--google-green-tint);color:var(--google-green-dark);
border:1px solid rgba(52,168,83,.26);
border-radius:var(--radius-pill);font-size:.72rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
margin-bottom:12px;
}
.hsc-title{font-size:1.6rem;margin-bottom:4px}
.hsc-sub{font-size:.92rem;color:var(--gray-700);font-weight:700;margin-bottom:18px}
.hsc-price{
display:grid;grid-template-columns:1fr auto 1fr;gap:8px;align-items:end;
padding:14px;
border-radius:var(--radius-lg);
background:linear-gradient(180deg,#fff,var(--google-blue-tint));
border:1px solid rgba(66,133,244,.18);
margin-bottom:18px;
}
.hsc-block{display:grid;gap:4px}
.hsc-block small{color:var(--gray-500);font-size:.66rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em}
.hsc-block strong{color:var(--gray-900);font-size:1.5rem;font-weight:800;line-height:1.05}
.hsc-plus{
display:grid;place-items:center;width:30px;height:30px;
border-radius:50%;background:#fff;
border:1px solid rgba(66,133,244,.3);
color:var(--google-blue-dark);font-weight:800;
align-self:center;
}
.hsc-features{display:grid;gap:9px;margin-bottom:20px;list-style:none}
.hsc-features li{
display:grid;grid-template-columns:auto 1fr;gap:10px;
font-size:.92rem;color:var(--gray-700);
}
.hsc-features li::before{
content:"";display:block;width:18px;height:18px;border-radius:50%;
background:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:11px;
}
.hsc-cta{display:block;width:100%}
/* ════════════════════════════════════════════════════════════
STATS STRIP (después del hero)
═════════════════════════════════════════════════════════════ */
.stats-strip{
background:var(--white);
border-bottom:1px solid var(--gray-300);
padding:36px 0;
}
.stats-grid{
display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;
align-items:center;
}
.stat{
display:grid;gap:6px;text-align:left;
padding-left:18px;border-left:3px solid var(--google-blue);
}
.stat:nth-child(2){border-color:var(--google-green)}
.stat:nth-child(3){border-color:var(--google-yellow)}
.stat:nth-child(4){border-color:var(--google-red)}
.stat-num{font-size:clamp(1.7rem,2.6vw,2.2rem);font-weight:800;color:var(--gray-900);line-height:1}
.stat-label{font-size:.82rem;color:var(--gray-700);font-weight:700}
/* ════════════════════════════════════════════════════════════
WHY PLAN STRIP
═════════════════════════════════════════════════════════════ */
.why-plan-strip{
padding:64px 0;
background:linear-gradient(180deg,var(--gray-100),#fff);
}
.why-plan-grid{
display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;
}
.why-plan-item{
display:grid;grid-template-columns:auto 1fr;gap:14px;
padding:22px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
transition:var(--transition);
}
.why-plan-item:hover{transform:translateY(-3px);box-shadow:var(--shadow-sm);border-color:rgba(66,133,244,.3)}
.why-plan-item .wp-ico{
display:grid;place-items:center;width:46px;height:46px;
border-radius:14px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:1.2rem;
}
.why-plan-item:nth-child(2) .wp-ico{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.why-plan-item:nth-child(3) .wp-ico{background:var(--google-green-tint);color:var(--google-green-dark)}
.why-plan-item:nth-child(4) .wp-ico{background:var(--google-red-tint);color:var(--google-red-dark)}
.why-plan-item h4{font-size:1rem;margin-bottom:6px}
.why-plan-item p{font-size:.9rem;line-height:1.5;color:var(--gray-700)}
/* ════════════════════════════════════════════════════════════
CONCEPT SECTION
═════════════════════════════════════════════════════════════ */
.concept-section{background:var(--white)}
.concept-overview{
display:grid;grid-template-columns:1.1fr .9fr;gap:48px;
align-items:center;
padding:42px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-md);
position:relative;overflow:hidden;
}
.concept-overview::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.concept-kicker{
display:inline-flex;align-items:center;gap:6px;
font-size:.74rem;font-weight:800;
color:var(--google-blue-dark);
text-transform:uppercase;letter-spacing:.08em;
}
.concept-copy h3{font-size:clamp(1.4rem,2.5vw,1.9rem);margin:12px 0 20px;line-height:1.2}
.concept-list{display:grid;gap:14px;margin-top:14px}
.concept-list article{
display:grid;grid-template-columns:42px 1fr;gap:14px;align-items:start;
padding:14px;border-radius:var(--radius);
background:var(--gray-100);
border:1px solid transparent;
transition:var(--transition);
}
.concept-list article:hover{background:#fff;border-color:var(--gray-300);box-shadow:var(--shadow-xs)}
.concept-list article>span{
display:grid;place-items:center;
width:38px;height:38px;border-radius:50%;
background:var(--google-blue-tint);
color:var(--google-blue-dark);
font-weight:800;font-size:.84rem;
}
.concept-list article:nth-child(2)>span{background:var(--google-green-tint);color:var(--google-green-dark)}
.concept-list article:nth-child(3)>span{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.concept-list h4{font-size:1rem;margin-bottom:4px}
.concept-list p{font-size:.92rem;line-height:1.55}
.concept-visual{display:flex;align-items:center;justify-content:center}
.concept-visual img{max-height:380px;object-fit:contain}
.concept-flow{
display:grid;grid-template-columns:repeat(3,1fr);gap:18px;
margin-top:38px;
}
.concept-flow article{
padding:24px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
position:relative;overflow:hidden;
transition:var(--transition);
}
.concept-flow article::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);
}
.concept-flow article:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:rgba(66,133,244,.3)}
.concept-flow article span{
display:inline-flex;padding:5px 11px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
border-radius:var(--radius-pill);font-size:.7rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
margin-bottom:10px;
}
.concept-flow article:nth-child(2) span{background:var(--google-green-tint);color:var(--google-green-dark)}
.concept-flow article:nth-child(3) span{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.concept-flow article strong{display:block;font-size:1.08rem;font-weight:800;color:var(--gray-900);margin-bottom:6px}
.concept-flow article p{font-size:.9rem;color:var(--gray-700)}
/* ════════════════════════════════════════════════════════════
COMPARE SECTION
═════════════════════════════════════════════════════════════ */
.compare-section{
background:
radial-gradient(circle at 8% 8%,rgba(234,67,53,.06),transparent 30%),
radial-gradient(circle at 92% 88%,rgba(52,168,83,.08),transparent 30%),
var(--gray-100);
}
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.compare-col{
position:relative;overflow:hidden;
padding:32px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
transition:var(--transition);
}
.compare-col::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
}
.compare-col.bad::before{background:var(--google-red)}
.compare-col.good::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.compare-col h3{font-size:1.32rem;margin:14px 0 20px}
.col-tag{
display:inline-flex;padding:6px 14px;
border-radius:var(--radius-pill);
font-size:.72rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
}
.compare-col.bad .col-tag{background:var(--google-red-tint);color:var(--google-red-dark)}
.compare-col.good .col-tag{background:var(--google-green-tint);color:var(--google-green-dark)}
.compare-col ul{display:grid;gap:11px;margin-top:6px}
.compare-col li{
position:relative;padding-left:28px;
font-size:.95rem;line-height:1.55;color:var(--gray-700);
}
.compare-col.bad li::before{
content:"";position:absolute;left:0;top:.45em;
width:16px;height:16px;border-radius:50%;
background:var(--google-red-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:10px;
}
.compare-col.good li::before{
content:"";position:absolute;left:0;top:.45em;
width:16px;height:16px;border-radius:50%;
background:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:10px;
}
/* ════════════════════════════════════════════════════════════
PLANES SECTION
═════════════════════════════════════════════════════════════ */
.home-planes-section{background:var(--white)}
.pricing-grid{
display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;
align-items:stretch;
}
.pricing-card{
position:relative;overflow:hidden;
display:flex;flex-direction:column;gap:16px;
padding:30px 28px;
background:linear-gradient(180deg,#fff 0%,#fff 70%,#F8FAFD 100%);
border:1px solid var(--gray-300);border-radius:var(--radius-xl);
box-shadow:var(--shadow-md);
transition:var(--transition-slow);
}
.pricing-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
}
.plan-card-green::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.plan-card-blue::before{background:linear-gradient(90deg,var(--google-blue),var(--google-yellow))}
.plan-card-purple::before{background:linear-gradient(90deg,var(--google-blue),var(--google-purple))}
.pricing-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-xl);border-color:rgba(66,133,244,.4)}
.pricing-card:nth-child(2){
border-color:rgba(66,133,244,.42);
box-shadow:var(--shadow-lg),0 0 0 1px rgba(66,133,244,.18);
transform:translateY(-8px);
}
.pricing-card:nth-child(2):hover{transform:translateY(-12px)}
.popular-badge{
display:inline-flex;align-items:center;gap:7px;
width:max-content;padding:6px 13px;
border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.24);
font-size:.7rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
box-shadow:var(--shadow-xs);
}
.badge-most-popular{
background:linear-gradient(90deg,var(--google-blue),var(--google-blue-dark));
color:#fff;border-color:transparent;
box-shadow:0 4px 14px rgba(66,133,244,.32);
}
.plan-tag{
display:inline-flex;width:max-content;
padding:6px 13px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.24);
font-size:.72rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;
}
.plan-card-green .plan-tag{background:var(--google-green-tint);color:var(--google-green-dark);border-color:rgba(52,168,83,.26)}
.plan-card-purple .plan-tag{background:var(--google-purple-tint);color:var(--google-purple-dark);border-color:rgba(124,92,214,.26)}
.pricing-card h3{font-size:1.55rem;letter-spacing:-.01em}
.plan-service{font-weight:800;color:var(--gray-700);margin-top:-8px;font-size:.96rem}
.plan-service strong{color:var(--gray-900)}
.price-currency{
display:inline-flex;align-items:center;gap:7px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--gray-100);border:1px solid var(--gray-300);
color:var(--gray-700);font-size:.7rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;
width:max-content;
}
.plan-price-block{
display:grid;grid-template-columns:1fr;gap:8px;
padding:14px;
border:1px solid var(--gray-300);border-radius:var(--radius-lg);
background:radial-gradient(circle at 92% 0,rgba(66,133,244,.10),transparent 34%),linear-gradient(180deg,#fff,#F8FAFD);
}
.ppb-once,.ppb-month{
display:grid;grid-template-columns:1fr auto;gap:5px 12px;align-items:end;
padding:14px 16px;
border:1px solid rgba(218,220,224,.82);border-radius:var(--radius);
background:rgba(255,255,255,.78);
}
.ppb-month{background:linear-gradient(180deg,#fff,rgba(52,168,83,.06));border-color:rgba(52,168,83,.22)}
.ppb-label{
grid-column:1/-1;color:var(--gray-500);font-size:.66rem;
letter-spacing:.04em;text-transform:uppercase;font-weight:800;
}
.ppb-num{grid-column:1/-1;color:var(--gray-900);font-size:clamp(1.55rem,2.4vw,2rem);font-weight:800;line-height:1.05}
.ppb-once .ppb-num{color:var(--gray-900);font-size:clamp(1.7rem,2.6vw,2.2rem)}
/* "Por mes" más chico y gris que el pago único */
.ppb-month .ppb-num{color:var(--gray-700);font-size:clamp(1.18rem,1.8vw,1.45rem)}
.ppb-old{
color:var(--gray-500);text-decoration:line-through;
font-size:.9rem;font-weight:800;
}
.ppb-discount{
display:inline-flex;align-self:center;width:max-content;margin:0;
padding:4px 9px;border-radius:var(--radius-pill);
background:var(--google-green-tint);color:var(--google-green-dark);
border:1px solid rgba(52,168,83,.22);
font-size:.66rem;font-weight:800;
}
.ppb-plus{
position:relative;display:grid;place-items:center;
height:0;margin:0 4px;color:transparent;font-weight:800;line-height:1;
}
.ppb-plus::before{
content:"";position:absolute;left:18px;right:18px;top:0;height:1px;
background:linear-gradient(90deg,transparent,var(--gray-300),transparent);
}
.ppb-plus::after{
content:"+";position:absolute;left:50%;top:0;z-index:1;
display:grid;place-items:center;width:28px;height:28px;
border:1px solid rgba(66,133,244,.3);border-radius:50%;
background:#fff;color:var(--google-blue-dark);font-weight:800;
box-shadow:var(--shadow-xs);
transform:translate(-50%,-50%);
}
.plan-ideal,.plan-quote{font-size:.93rem;line-height:1.55}
.plan-ideal{
position:relative;padding-left:30px;
}
.plan-ideal::before{
content:"";position:absolute;left:0;top:1px;
width:22px;height:22px;border-radius:50%;
background-color:var(--google-blue-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:14px;
}
.plan-card-green .plan-ideal::before{
background-color:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
}
.plan-card-purple .plan-ideal::before{
background-color:var(--google-purple-tint);
background-image:url("data:image/svg+xml;utf8,");
}
.plan-quote{
padding:14px 16px;
border-left:4px solid var(--google-blue);
background:var(--google-blue-tint);
border-radius:0 var(--radius) var(--radius) 0;
color:var(--gray-800);font-weight:700;font-style:italic;
}
.plan-card-green .plan-quote{border-color:var(--google-green);background:var(--google-green-tint)}
.plan-card-purple .plan-quote{border-color:var(--google-purple);background:var(--google-purple-tint)}
.pricing-card ul{display:grid;gap:10px;margin-top:4px}
.pricing-card li{
position:relative;padding-left:26px;
font-size:.93rem;color:var(--gray-700);line-height:1.5;
}
.pricing-card li::before{
content:"";position:absolute;left:0;top:.4em;
width:18px;height:18px;border-radius:50%;
background:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:11px;
}
.pricing-card .btn{margin-top:auto}
.plan-detail-link{
color:var(--google-blue-dark);font-weight:800;font-size:.9rem;
display:inline-flex;align-items:center;gap:5px;
text-align:center;justify-content:center;
}
.plan-detail-link:hover{color:var(--google-blue);text-decoration:underline}
/* Ad budget note */
.ad-budget-note{
display:grid;grid-template-columns:auto minmax(0,1fr);gap:22px;align-items:center;
padding:28px;margin-top:36px;
border-radius:var(--radius-xl);
background:
radial-gradient(circle at 92% 8%,rgba(251,188,4,.16),transparent 26%),
radial-gradient(circle at 12% 92%,rgba(52,168,83,.12),transparent 28%),
linear-gradient(135deg,#fff,#F8FAFD);
border:1px solid var(--gray-300);
box-shadow:0 16px 40px rgba(60,64,67,.12);
position:relative;overflow:hidden;
}
.ad-budget-note::before{
content:"";position:absolute;left:0;top:0;right:0;height:6px;
background:linear-gradient(90deg,var(--google-blue),var(--google-yellow),var(--google-green));
}
.ad-budget-note__icon{
display:grid;place-items:center;
width:74px;height:74px;border-radius:var(--radius-xl);
background:linear-gradient(135deg,var(--google-blue-tint),#fff);
border:1px solid rgba(66,133,244,.2);
box-shadow:var(--shadow-sm);
font-size:2rem;
}
.ad-budget-note__body{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:10px 24px;align-items:center}
.ad-budget-note__body>strong{color:var(--gray-900);font-size:1.18rem;line-height:1.2}
.ad-budget-note__body>span{max-width:760px;color:var(--gray-700);font-size:.96rem;line-height:1.5}
.ad-budget-note__footer{
grid-column:2;grid-row:1/span 2;
display:grid;gap:10px;align-self:stretch;
min-width:260px;padding-left:24px;
border-left:1px solid var(--gray-300);
}
.ad-budget-note__minimum{
display:grid;gap:2px;padding:14px 16px;
border:1px solid rgba(66,133,244,.22);border-radius:var(--radius-lg);
background:#fff;box-shadow:var(--shadow-xs);
}
.ad-budget-note__minimum-label{font-size:.68rem;text-transform:uppercase;letter-spacing:.04em;color:var(--google-blue-dark);font-weight:800}
.ad-budget-note__minimum-value{color:var(--gray-900);font-size:1.1rem;font-weight:800;line-height:1.2}
.ad-budget-note__logos{display:flex;gap:10px;align-items:center;flex-wrap:wrap}
.ad-platform-logo{
display:inline-flex;align-items:center;justify-content:center;
padding:9px 14px;min-height:46px;
border:1px solid var(--gray-300);border-radius:var(--radius-lg);
background:#fff;box-shadow:var(--shadow-xs);
}
.ad-platform-logo img{max-height:24px;width:auto}
.payment-trust,.planes-payment-trust{
display:flex;gap:14px;align-items:center;justify-content:center;
flex-wrap:wrap;margin-top:28px;
}
.payment-trust-subtle{
margin-top:18px;opacity:.7;
transition:opacity var(--transition);
}
.payment-trust-subtle:hover{opacity:1}
.payment-trust-subtle .mp-brand,
.payment-trust-subtle .secure-pay{
background:transparent;border-color:transparent;
min-height:48px;padding:8px 14px;
}
.payment-trust-subtle .mp-logo,
.payment-trust-subtle .secure-logo{max-height:32px;opacity:.92}
.cta-banner .payment-trust-subtle .mp-brand,
.cta-banner .payment-trust-subtle .secure-pay{
background:#fff;
border:1px solid rgba(255,255,255,.18);
border-radius:var(--radius-pill);
}
.cta-banner .payment-trust-subtle .mp-logo,
.cta-banner .payment-trust-subtle .secure-logo{
filter:none;opacity:1;
}
.mp-brand,.secure-pay{
display:inline-flex;align-items:center;justify-content:center;
padding:10px 16px;min-height:46px;
border:1px solid var(--gray-300);border-radius:var(--radius-pill);
background:#fff;
}
.mp-logo,.secure-logo{max-height:26px;width:auto}
/* ════════════════════════════════════════════════════════════
SPECIALS — Planes por rubro
═════════════════════════════════════════════════════════════ */
.specials-section{
background:
radial-gradient(circle at 8% 10%,rgba(66,133,244,.08),transparent 28%),
radial-gradient(circle at 92% 34%,rgba(251,188,4,.10),transparent 24%),
var(--gray-100);
}
.specials-grid{
display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:20px;
align-items:stretch;
}
.special-card{
position:relative;overflow:hidden;
display:grid;grid-template-rows:auto auto 1fr auto auto;gap:12px;
grid-column:span 2;
padding:24px;
border-radius:var(--radius-xl);
background:#fff;
border:1px solid var(--gray-300);
box-shadow:var(--shadow-sm);
transition:var(--transition-slow);
}
.special-card:nth-child(4),
.special-card:nth-child(5){grid-column:span 3}
.special-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rubro-color,var(--google-blue));
transition:height var(--transition);
}
.special-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-lg);border-color:var(--rubro-color,rgba(66,133,244,.4))}
.special-card:hover::before{height:6px}
/* Header zone: emoji + tag */
.special-card-head{
display:flex;align-items:center;gap:12px;
margin-bottom:2px;
}
.special-card .sp-emoji{
display:grid;place-items:center;flex-shrink:0;
width:52px;height:52px;
border-radius:14px;
background:var(--rubro-tint,var(--google-blue-tint));
color:var(--rubro-dark,var(--google-blue-dark));
border:1px solid var(--rubro-border,rgba(66,133,244,.18));
font-size:1.5rem;
}
.special-card .sp-tag{
display:inline-flex;width:max-content;max-width:100%;
padding:6px 12px;border-radius:var(--radius-pill);
background:var(--rubro-tint,var(--google-blue-tint));
color:var(--rubro-dark,var(--google-blue-dark));
border:1px solid var(--rubro-border,rgba(66,133,244,.22));
font-size:.7rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
white-space:nowrap;overflow:hidden;text-overflow:ellipsis;
}
.special-card h3{font-size:1.22rem;line-height:1.25;color:var(--gray-900);margin-top:4px}
.special-card p{font-size:.95rem;color:var(--gray-700);line-height:1.55}
/* Versions row */
.sp-versions{
display:flex;gap:8px;flex-wrap:wrap;
padding-top:14px;
border-top:1px dashed var(--gray-300);
}
.sp-versions span{
display:inline-flex;align-items:center;gap:5px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--gray-100);border:1px solid var(--gray-300);
color:var(--gray-700);
font-size:.72rem;font-weight:800;
}
.sp-versions span::before{
content:"";width:6px;height:6px;border-radius:50%;
background:var(--rubro-color,var(--google-blue));
}
.sp-cta{
display:inline-flex;align-items:center;gap:6px;
margin-top:4px;
color:var(--rubro-dark,var(--google-blue-dark));
font-weight:800;font-size:.95rem;
transition:gap var(--transition);
}
.special-card:hover .sp-cta{gap:10px}
/* Rubro color themes */
.sp-salud{--rubro-color:var(--google-green);--rubro-dark:var(--google-green-dark);--rubro-tint:var(--google-green-tint);--rubro-border:rgba(52,168,83,.26)}
.sp-auditivos{--rubro-color:var(--google-blue);--rubro-dark:var(--google-blue-dark);--rubro-tint:var(--google-blue-tint);--rubro-border:rgba(66,133,244,.26)}
.sp-consultorio{--rubro-color:var(--google-red);--rubro-dark:var(--google-red-dark);--rubro-tint:var(--google-red-tint);--rubro-border:rgba(234,67,53,.26)}
.sp-fabricas{--rubro-color:var(--google-yellow);--rubro-dark:var(--google-yellow-dark);--rubro-tint:var(--google-yellow-tint);--rubro-border:rgba(251,188,4,.3)}
.sp-hoteles{--rubro-color:var(--google-blue);--rubro-dark:var(--google-blue-dark);--rubro-tint:var(--google-blue-tint);--rubro-border:rgba(66,133,244,.26);
background:linear-gradient(180deg,#fff,#F8FAFD);
}
.muted-center-note{
max-width:720px;margin:32px auto 0;
text-align:center;color:var(--gray-700);font-weight:700;
padding:16px 20px;border-radius:var(--radius-lg);
background:#fff;border:1px solid var(--gray-300);
box-shadow:var(--shadow-xs);
}
.text-link-purple,.text-link-blue{color:var(--google-blue-dark);font-weight:800}
.text-link-purple:hover,.text-link-blue:hover{color:var(--google-blue);text-decoration:underline}
/* ════════════════════════════════════════════════════════════
PROCESS (Cómo funciona)
═════════════════════════════════════════════════════════════ */
.process{
background:
radial-gradient(circle at 12% 88%,rgba(52,168,83,.10),transparent 30%),
var(--gray-100);
}
.process-grid-5{
display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:18px;
position:relative;
}
.process-grid-5::before{
content:"";position:absolute;left:5%;right:5%;top:42px;height:2px;
background:repeating-linear-gradient(to right,var(--gray-300) 0,var(--gray-300) 8px,transparent 8px,transparent 16px);
z-index:0;
}
.step{
position:relative;z-index:1;
padding:24px;text-align:left;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
transition:var(--transition);
overflow:hidden;
}
.step::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);
opacity:0;transition:opacity var(--transition);
}
.step:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:rgba(66,133,244,.32)}
.step:hover::before{opacity:1}
.step-num{
display:grid;place-items:center;width:46px;height:46px;
border-radius:50%;
background:var(--google-blue);color:#fff;
font-weight:800;font-size:1.05rem;
margin-bottom:14px;
box-shadow:0 6px 16px rgba(66,133,244,.32);
}
.step-num-red{background:var(--google-red);box-shadow:0 6px 16px rgba(234,67,53,.32)}
.step:nth-child(2) .step-num{background:var(--google-green);box-shadow:0 6px 16px rgba(52,168,83,.32)}
.step:nth-child(3) .step-num{background:var(--google-yellow);color:var(--google-yellow-dark);box-shadow:0 6px 16px rgba(251,188,4,.32)}
.step h3{font-size:1.05rem;margin-bottom:6px}
.step p{font-size:.9rem;color:var(--gray-700);line-height:1.5}
/* ════════════════════════════════════════════════════════════
CASOS (cases-grid)
═════════════════════════════════════════════════════════════ */
.clients-v2{
background:
radial-gradient(circle at 10% 12%,rgba(66,133,244,.10),transparent 28%),
radial-gradient(circle at 92% 18%,rgba(52,168,83,.10),transparent 26%),
linear-gradient(180deg,#fff,var(--gray-100));
}
.cases-grid{
display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;
}
.case-card{
position:relative;overflow:hidden;
padding:0;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
background:linear-gradient(180deg,#fff 0%,#fff 72%,#F8FAFD 100%);
box-shadow:0 14px 34px rgba(60,64,67,.12);
transition:var(--transition-slow);
}
.case-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-xl);border-color:rgba(66,133,244,.4)}
.case-browser{display:block;padding:14px 14px 18px;background:transparent}
.case-chrome{
display:flex;align-items:center;gap:8px;
min-height:38px;padding:8px 12px;
border:1px solid var(--gray-300);border-bottom:0;
border-radius:14px 14px 0 0;
background:var(--gray-100);
}
.cc-dot{width:10px;height:10px;flex:0 0 10px;border-radius:50%;background:var(--gray-300)}
.cc-dot.r{background:var(--google-red)}.cc-dot.y{background:var(--google-yellow)}.cc-dot.g{background:var(--google-green)}
.cc-url{
overflow:hidden;margin-left:8px;
color:var(--gray-700);font-size:.78rem;font-weight:800;
text-overflow:ellipsis;white-space:nowrap;
}
.case-shot{
position:relative;overflow:hidden;
border:1px solid var(--gray-300);border-radius:0 0 14px 14px;
background:linear-gradient(135deg,rgba(66,133,244,.1),rgba(52,168,83,.08)),var(--gray-100);
}
.case-shot img{
width:100%;aspect-ratio:16/9;object-fit:cover;object-position:top center;
transform:scale(1.01);transition:transform .4s ease,filter .4s ease;
}
.case-card:hover .case-shot img{transform:scale(1.05);filter:saturate(1.08)}
.shot-fallback-content{
position:absolute;inset:0;display:none;place-items:center;
gap:12px;padding:30px;text-align:center;
}
.shot-fallback .shot-fallback-content{display:grid}
.shot-fallback img{display:none}
.sf-emoji{font-size:2.4rem}
.sf-name{
display:inline-flex;padding:7px 14px;
border-radius:var(--radius-pill);
background:#fff;border:1px solid var(--gray-300);
color:var(--gray-700);font-size:.82rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;
box-shadow:var(--shadow-xs);
}
.case-quote{
position:relative;display:grid;gap:14px;
padding:26px 28px;
border-top:1px solid rgba(218,220,224,.66);
}
.case-quote::before{
content:"";position:absolute;left:24px;top:-20px;
width:42px;height:42px;border-radius:50%;
background:#fff;border:1px solid var(--gray-300);
box-shadow:var(--shadow-sm);
}
.case-quote::after{
content:"\201C";position:absolute;left:35px;top:-12px;
color:var(--google-blue-dark);font-size:2.4rem;font-weight:800;line-height:1;
font-family:Georgia,serif;
}
.case-quote p{
margin-top:10px;
color:var(--gray-800);font-size:1.02rem;font-weight:700;line-height:1.55;
}
.case-quote footer{
display:flex;align-items:center;gap:8px;flex-wrap:wrap;
color:var(--gray-700);font-size:.9rem;font-weight:700;
}
.cq-name{
display:inline-flex;align-items:center;min-height:30px;
padding:5px 11px;
border:1px solid rgba(66,133,244,.24);border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:.72rem;font-weight:800;text-transform:uppercase;letter-spacing:.04em;
}
.cq-role{color:var(--gray-700)}
/* ════════════════════════════════════════════════════════════
FAQ — Rediseño con número de cuenta + estado abierto destacado
═════════════════════════════════════════════════════════════ */
.faq{
background:
radial-gradient(circle at 92% 12%,rgba(234,67,53,.08),transparent 28%),
var(--gray-100);
}
.faq-list{
display:grid;gap:10px;max-width:880px;margin:0 auto;
counter-reset:faq;
}
.faq-item{
counter-increment:faq;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
position:relative;overflow:hidden;
transition:var(--transition);
}
.faq-item:hover{border-color:rgba(66,133,244,.3);box-shadow:var(--shadow-sm)}
.faq-item.open{
background:linear-gradient(180deg,#fff,#F8FAFD);
border-color:rgba(66,133,244,.42);
box-shadow:0 12px 28px rgba(66,133,244,.10);
}
.faq-item.open::before{
content:"";position:absolute;left:0;top:0;bottom:0;width:4px;
background:var(--rainbow-vertical);
}
.faq-question{
width:100%;
display:grid;grid-template-columns:auto 1fr auto;
gap:18px;align-items:center;
padding:20px 24px;
color:var(--gray-900);background:transparent;
font-family:inherit;font-weight:800;font-size:1.02rem;line-height:1.3;
text-align:left;
transition:var(--transition);
}
.faq-question::before{
content:counter(faq,decimal-leading-zero);
display:grid;place-items:center;
min-width:38px;height:38px;padding:0 8px;
border-radius:10px;
background:var(--gray-100);color:var(--gray-700);
border:1px solid var(--gray-300);
font-family:ui-monospace,'SF Mono',monospace;
font-size:.78rem;font-weight:800;
transition:var(--transition);
}
.faq-item:hover .faq-question::before{
background:var(--google-blue-tint);color:var(--google-blue-dark);
border-color:rgba(66,133,244,.3);
}
.faq-item.open .faq-question::before{
background:var(--google-blue);color:#fff;border-color:transparent;
box-shadow:0 4px 12px rgba(66,133,244,.32);
}
.faq-question:hover{color:var(--google-blue-dark)}
.faq-question .chev{
width:22px;height:22px;flex:0 0 22px;
padding:3px;border-radius:50%;
background:var(--gray-100);
color:var(--google-blue-dark);
transition:transform var(--transition),background var(--transition);
}
.faq-item:hover .chev{background:var(--google-blue-tint)}
.faq-item.open .chev{transform:rotate(180deg);background:var(--google-blue);color:#fff}
.faq-answer{
overflow:hidden;
max-height:0;
transition:max-height .35s ease;
}
.faq-item.open .faq-answer{max-height:1200px}
.faq-answer>div{min-height:0}
.faq-answer-inner{
padding:6px 24px 22px 80px;color:var(--gray-700);
font-size:.96rem;line-height:1.65;
}
.faq-answer-inner strong{color:var(--gray-900)}
@media (max-width:680px){
.faq-question{padding:16px 18px;gap:12px;font-size:.95rem}
.faq-question::before{min-width:32px;height:32px;font-size:.7rem}
.faq-answer-inner{padding:6px 18px 18px 18px}
}
/* ════════════════════════════════════════════════════════════
CTA BANNER
═════════════════════════════════════════════════════════════ */
.cta-banner{
position:relative;overflow:hidden;
text-align:center;color:#fff;
background:
radial-gradient(circle at 12% 30%,rgba(251,188,4,.22),transparent 32%),
radial-gradient(circle at 88% 22%,rgba(52,168,83,.22),transparent 30%),
radial-gradient(circle at 50% 100%,rgba(234,67,53,.16),transparent 40%),
linear-gradient(135deg,#1A73E8 0%,#202124 100%);
}
.cta-banner::before{
content:"";position:absolute;inset:0;
background-image:
linear-gradient(rgba(255,255,255,.06) 1px,transparent 1px),
linear-gradient(90deg,rgba(255,255,255,.06) 1px,transparent 1px);
background-size:42px 42px;
mask-image:radial-gradient(ellipse at center,black 10%,transparent 72%);
-webkit-mask-image:radial-gradient(ellipse at center,black 10%,transparent 72%);
pointer-events:none;
}
.cta-banner .container{position:relative}
.cta-banner .eyebrow{margin:0 auto 18px}
.cta-banner h2{color:#fff;margin-bottom:14px}
.cta-banner p{color:rgba(255,255,255,.84);max-width:680px;margin:0 auto 28px;font-size:1.05rem}
.cta-banner .btn-light{background:rgba(255,255,255,.14);color:#fff;border:1px solid rgba(255,255,255,.28);backdrop-filter:blur(8px)}
.cta-banner .btn-light:hover{background:rgba(255,255,255,.22)}
/* ════════════════════════════════════════════════════════════
FOOTER
═════════════════════════════════════════════════════════════ */
.footer{
background:rgb(45,45,66);color:#fff;
padding:64px 0 32px;position:relative;
}
.footer::before{
content:"";position:absolute;left:0;top:0;right:0;height:3px;
background:var(--rainbow);
}
.footer .logo,.footer h4,.footer strong{color:#fff}
.footer h4{font-size:.95rem;font-weight:800;text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px}
.footer p,.footer a,.footer-contact-item{color:rgba(255,255,255,.72)}
.footer a:hover{color:#fff}
.footer-grid{
display:grid;grid-template-columns:1.5fr 1fr 1.35fr 1fr 1fr;
gap:56px;
}
.footer-brand p{margin-top:14px;font-size:.92rem;line-height:1.6;color:rgba(255,255,255,.7)}
.footer ul{display:grid;gap:9px;margin-top:6px}
.footer ul a{font-size:.92rem;font-weight:600;color:rgba(255,255,255,.74);transition:var(--transition)}
.footer ul a:hover{color:#fff;padding-left:4px}
.footer ul .footer-meta{font-size:.92rem;font-weight:600;color:rgba(255,255,255,.74)}
.footer ul a,.footer ul .footer-meta{display:inline-flex;align-items:center;gap:10px}
.footer-ic{width:16px;height:16px;flex:0 0 auto;color:rgba(255,255,255,.5);transition:var(--transition)}
.footer ul a:hover .footer-ic{color:#fff}
.footer-rubros-grid{grid-template-columns:1fr}
.footer-contact-item{display:block;margin-top:10px;font-size:.92rem;font-weight:600}
.footer-bottom{
display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;
margin-top:42px;padding-top:24px;
border-top:1px solid rgba(255,255,255,.12);
color:rgba(255,255,255,.6);font-size:.88rem;
}
.footer-legal{display:flex !important;gap:18px;flex-wrap:wrap;align-items:center;margin-top:0 !important}
.footer-legal a{font-weight:700}
.footer-disclaimer{
margin-top:42px;padding-top:24px;
border-top:1px solid rgba(255,255,255,.12);
color:rgba(255,255,255,.45);font-size:.78rem;line-height:1.6;max-width:760px;
}
.footer-disclaimer + .footer-bottom{margin-top:20px;padding-top:20px}
/* ════════════════════════════════════════════════════════════
FLOAT WhatsApp + scroll-top
═════════════════════════════════════════════════════════════ */
.float-wa{
position:fixed;right:22px;bottom:22px;z-index:90;
display:grid;place-items:center;
width:60px;height:60px;border-radius:50%;
background:#25D366;color:#fff;
box-shadow:0 8px 24px rgba(37,211,102,.5);
transition:var(--transition);
}
.float-wa:hover{transform:scale(1.08)}
.float-wa svg{width:30px;height:30px}
.float-wa::after{
content:"";position:absolute;inset:-4px;border-radius:50%;
border:2px solid rgba(37,211,102,.36);
animation:wa-pulse 2.4s infinite;
}
@keyframes wa-pulse{
0%,100%{opacity:1;transform:scale(1)}
50%{opacity:0;transform:scale(1.4)}
}
.scroll-top{
position:fixed;right:28px;bottom:90px;z-index:89;
display:grid;place-items:center;
width:46px;height:46px;border-radius:50%;
border:1px solid var(--gray-300);background:#fff;
color:var(--google-blue-dark);
box-shadow:var(--shadow-md);
opacity:0;visibility:hidden;transform:translateY(10px);
transition:var(--transition);
}
.scroll-top.is-visible{opacity:1;visibility:visible;transform:translateY(0)}
.scroll-top:hover{background:var(--google-blue-tint);transform:translateY(-2px)}
.scroll-top svg{width:22px;height:22px}
/* ════════════════════════════════════════════════════════════
REVEAL ANIMATIONS
═════════════════════════════════════════════════════════════ */
.reveal,.reveal-up,.reveal-stagger>*{
opacity:0;transform:translateY(28px);
transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1);
will-change:opacity,transform;
}
.reveal.is-visible,.reveal-up.is-visible,.reveal-stagger>.is-visible{opacity:1;transform:translateY(0)}
/* ════════════════════════════════════════════════════════════
RESPONSIVE
═════════════════════════════════════════════════════════════ */
@media (max-width:1100px){
.nav-links{display:none}
.menu-toggle{display:grid}
.nav-links.open{
position:absolute;left:0;right:0;top:100%;
display:grid;gap:8px;padding:16px 24px 20px;
background:var(--white);border-bottom:1px solid var(--gray-300);
box-shadow:var(--shadow-md);
}
.nav-links.open a,.nav-links.open .nav-drop-btn{justify-content:flex-start;width:100%}
.nav-dropdown:hover .nav-drop-menu{display:none}
.nav-dropdown.open .nav-drop-menu{
position:static;display:grid;min-width:0;width:100%!important;box-shadow:none;margin-top:6px;
}
.nav-links.open .nav-dropdown:not(.open) .nav-drop-menu{display:none}
}
@media (max-width:960px){
section{padding:64px 0}
.hero{padding:42px 0 52px}
.hero-grid-v1,.hero-grid-v3,.concept-overview,.compare-grid{grid-template-columns:1fr;gap:36px}
.hero-v2-mosaic{grid-template-columns:1fr}
.pricing-grid,.cases-grid,.compare-grid{grid-template-columns:1fr}
.stats-grid,.why-plan-grid{grid-template-columns:repeat(2,1fr)}
.process-grid-5{grid-template-columns:repeat(2,1fr)}
.process-grid-5::before{display:none}
.specials-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.special-card,.special-card:nth-child(4),.special-card:nth-child(5){grid-column:auto;grid-row:auto;min-height:auto;padding:22px}
.concept-flow{grid-template-columns:1fr}
.ad-budget-note{grid-template-columns:1fr}
.ad-budget-note__body{grid-template-columns:1fr}
.ad-budget-note__footer{grid-column:auto;grid-row:auto;min-width:0;padding-left:0;border-left:0}
.pricing-card:nth-child(2){transform:none}
.pricing-card:nth-child(2):hover{transform:translateY(-3px)}
.footer-grid{grid-template-columns:1fr 1fr}
.ps-card-2{transform:none}
}
@media (max-width:680px){
.specials-grid{grid-template-columns:1fr}
.container{padding:0 18px}
.nav{min-height:64px}
.logo{font-size:1.05rem}
.logo svg{width:34px;height:34px}
.logo-avatar{width:40px;height:40px}
.nav-cta .btn{padding:9px 14px;font-size:.85rem;min-height:40px}
h1{font-size:clamp(2rem,9vw,2.7rem)}
.hero{padding:36px 0 46px}
.hero-actions{flex-direction:column;align-items:stretch}
.hero-actions .btn{width:100%}
.hero-trust{flex-direction:column;gap:10px}
.stats-grid,.why-plan-grid{grid-template-columns:1fr}
/* tighter section padding on small viewports */
section{padding:48px 0}
/* heading sizes scale down */
h2{font-size:clamp(1.6rem,6vw,2.2rem);line-height:1.2;letter-spacing:-.015em}
h3{font-size:clamp(1.15rem,4.4vw,1.4rem)}
/* card paddings tighter */
.cap-card,.case-card,.cv-intro-card{padding:22px}
/* section-head margin tighter */
.section-head{margin:0 auto 32px}
/* ensure footer collapses to single col on small phones */
.footer-grid{grid-template-columns:1fr;gap:32px}
/* tap targets */
.footer ul a,.footer ul .footer-meta{padding:4px 0;display:inline-flex;align-items:center;gap:10px;min-height:40px}
/* eyebrow stays inside the card */
.eyebrow{font-size:.7rem;padding:6px 12px}
/* floating CTAs stay clear of content */
.float-wa{right:14px;bottom:14px;width:48px;height:48px}
.scroll-top{right:14px;bottom:72px}
.process-grid-5{grid-template-columns:1fr}
.footer-grid{grid-template-columns:1fr}
.footer-bottom{flex-direction:column;align-items:flex-start}
.float-wa{width:54px;height:54px;right:16px;bottom:16px}
.scroll-top{right:17px;bottom:76px}
.concept-overview{padding:24px}
.compare-col{padding:24px}
.pricing-card{padding:24px}
/* tighter section padding on small viewports */
section{padding:48px 0}
h2{font-size:clamp(1.6rem,6vw,2.2rem);line-height:1.2;letter-spacing:-.015em}
h3{font-size:clamp(1.15rem,4.4vw,1.4rem)}
/* card paddings tighter */
.cap-card,.case-card,.cv-intro-card{padding:22px}
.section-head{margin:0 auto 32px}
.eyebrow{font-size:.7rem;padding:6px 12px}
/* Concept overview tighter padding so eco-diagram chips don't overflow */
.concept-overview{padding:20px 14px;overflow:visible}
/* con overflow visible el rainbow no se recorta: le devolvemos el radio superior para que acompañe la esquina */
.concept-overview::before{border-radius:var(--radius-xl) var(--radius-xl) 0 0}
.ecosystem-diagram{width:220px}
.ecosystem-diagram .eco-node{font-size:.72rem;padding:5px 10px 5px 5px}
.ecosystem-diagram .eco-ico{width:24px;height:24px;font-size:.82rem}
.ecosystem-diagram .eco-node img{width:24px;height:24px}
}
/* ════════════════════════════════════════════════════════════
TWEAKS PANEL (hero variant switcher)
═════════════════════════════════════════════════════════════ */
.tweaks-panel{
position:fixed;bottom:24px;left:24px;z-index:200;
display:none;
padding:18px 20px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);box-shadow:var(--shadow-xl);
max-width:300px;
}
body.tweaks-on .tweaks-panel{display:block}
.tweaks-panel-header{
display:flex;justify-content:space-between;align-items:center;
margin-bottom:14px;padding-bottom:12px;
border-bottom:1px solid var(--gray-300);
}
.tweaks-panel-title{font-size:.78rem;font-weight:800;text-transform:uppercase;letter-spacing:.08em;color:var(--google-blue-dark)}
.tweaks-close{
width:28px;height:28px;border-radius:50%;
display:grid;place-items:center;
color:var(--gray-700);font-size:1rem;
background:var(--gray-100);
}
.tweaks-close:hover{background:var(--google-blue-tint);color:var(--google-blue-dark)}
.tweaks-section{margin-bottom:14px}
.tweaks-section h5{font-size:.78rem;font-weight:800;color:var(--gray-900);margin-bottom:8px}
.tweaks-section p{font-size:.74rem;color:var(--gray-500);margin-bottom:10px;font-weight:600}
.tweaks-radio{display:grid;gap:6px}
.tweaks-radio label{
display:flex;align-items:center;gap:10px;
padding:9px 12px;border-radius:var(--radius);
background:var(--gray-100);border:1px solid transparent;
cursor:pointer;transition:var(--transition);
font-size:.86rem;font-weight:700;color:var(--gray-800);
}
.tweaks-radio label:hover{background:var(--google-blue-tint);color:var(--google-blue-dark)}
.tweaks-radio input{accent-color:var(--google-blue);width:14px;height:14px}
.tweaks-radio label.active{background:var(--google-blue-tint);border-color:rgba(66,133,244,.32);color:var(--google-blue-dark)}
/* ════════════════════════════════════════════════════════════
PLAN PAGES — Hero V3 (pricing inline) + module sections
═════════════════════════════════════════════════════════════ */
/* Hero grid for plan pages */
.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(360px,.88fr);gap:50px;align-items:center}
.plan-hero-title{display:flex;flex-direction:column;gap:8px;margin:18px 0 0}
.plan-hero-name{font-size:clamp(2rem,4.4vw,3.6rem);line-height:1.1;color:var(--gray-900);font-weight:800;letter-spacing:-.015em}
.plan-hero-subtitle{display:block;color:var(--gray-700);font-size:clamp(1.18rem,2.1vw,1.55rem);line-height:1.3;font-weight:700;margin-top:2px}
.hero-copy-v3 .lead{margin-top:16px}
.hero-actions-single{align-items:flex-start;flex-direction:column;gap:14px}
.hero-actions-single:has(.payment-trust-hero){
flex-direction:row;align-items:center;gap:20px;flex-wrap:wrap;
}
.hero-actions-single .payment-trust-hero{margin-top:0}
.hero-offer-v3{
display:grid;gap:10px;
position:relative;overflow:hidden;
padding:18px;
border:1px solid var(--gray-300);border-radius:var(--radius-xl);
background:radial-gradient(circle at 92% 0,rgba(66,133,244,.08),transparent 38%),linear-gradient(180deg,#fff,var(--gray-100));
margin-top:20px;
}
.hero-offer-note{font-size:.92rem;color:var(--gray-700);font-weight:600;margin-top:2px}
.price-currency .pc-flag{display:inline-flex;align-items:center;font-size:.95rem}
/* hero-price-strip — plan page pricing summary */
.hero-price-strip{
display:grid;grid-template-columns:1fr auto 1fr;gap:10px;align-items:center;
padding:14px;
border-radius:var(--radius-lg);
background:linear-gradient(180deg,#fff,#F1F6FE);
border:1px solid rgba(66,133,244,.18);
}
.hps-amount{display:grid;gap:4px;padding:8px 12px}
.hps-label{color:var(--gray-500);font-size:.66rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase}
.hps-num{color:var(--gray-900);font-size:clamp(1.5rem,2.4vw,2rem);font-weight:800;line-height:1.05}
/* "Por mes" más sutil que el pago único */
.hero-price-strip .hps-amount:last-child .hps-num{
color:var(--gray-700);font-size:clamp(1.15rem,1.8vw,1.5rem);
}
.hps-plus{
display:grid;place-items:center;width:32px;height:32px;
border-radius:50%;background:#fff;
border:1px solid rgba(66,133,244,.3);
color:var(--google-blue-dark);font-weight:800;
box-shadow:var(--shadow-xs);
}
/* Hero side — visual card (browser mockup) */
.hero-side{display:flex;align-items:center;justify-content:center}
.hero-side .hero-visual{width:100%;display:flex;justify-content:center}
.hero-result-card{
position:relative;overflow:hidden;
width:100%;padding:22px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-lg);
}
.hero-result-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.result-card-head{display:flex;align-items:center;gap:12px;margin-bottom:16px}
.hpc-logo{width:44px;height:44px;flex:0 0 44px}
.result-card-head>div{display:grid;gap:2px}
.result-card-head span{color:var(--gray-500);font-size:.72rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em}
.result-card-head strong{color:var(--gray-900);font-size:1.02rem;font-weight:800}
.result-browser{overflow:hidden;border:1px solid var(--gray-300);border-radius:var(--radius);background:#fff}
.result-browser-bar{
display:flex;align-items:center;gap:6px;
padding:10px 12px;background:var(--gray-100);
border-bottom:1px solid var(--gray-300);
}
.result-browser-bar>span{width:9px;height:9px;border-radius:50%;background:var(--gray-300)}
.result-browser-bar>span:nth-child(1){background:var(--google-red)}
.result-browser-bar>span:nth-child(2){background:var(--google-yellow)}
.result-browser-bar>span:nth-child(3){background:var(--google-green)}
.result-browser-bar strong{margin-left:auto;color:var(--gray-500);font-size:.72rem;font-weight:700}
.result-screen{padding:20px;min-height:180px;background:linear-gradient(135deg,#fff,#F1F6FE)}
.result-kicker{
display:inline-flex;padding:4px 10px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
border-radius:var(--radius-pill);
font-size:.7rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;
margin-bottom:8px;
}
.result-screen h2{font-size:1.42rem;margin:6px 0 4px;line-height:1.15}
.result-screen p{font-size:.92rem;color:var(--gray-700);margin-bottom:14px}
.result-cta{
display:inline-flex;align-items:center;gap:6px;
padding:8px 12px;border-radius:var(--radius-pill);
background:var(--google-green);color:#fff;
font-size:.78rem;font-weight:800;
box-shadow:0 4px 12px rgba(52,168,83,.32);
}
.result-steps{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px}
.result-steps span{
display:inline-flex;align-items:center;gap:6px;
padding:6px 10px;border-radius:var(--radius-pill);
background:#fff;border:1px solid var(--gray-300);
color:var(--gray-700);font-size:.78rem;font-weight:700;
box-shadow:var(--shadow-xs);
}
.result-steps span b{
display:inline-grid;place-items:center;
width:18px;height:18px;border-radius:50%;
background:var(--google-blue);color:#fff;
font-size:.66rem;font-weight:800;
}
/* Section variants */
.plan-light-section,.box-section{background:var(--white)}
.plan-tinted-section{
background:
radial-gradient(circle at 8% 8%,rgba(66,133,244,.06),transparent 30%),
radial-gradient(circle at 92% 88%,rgba(52,168,83,.08),transparent 30%),
var(--gray-100);
}
.sec-green{background:radial-gradient(circle at 12% 88%,rgba(52,168,83,.10),transparent 30%),var(--gray-100)}
.sec-blue{background:radial-gradient(circle at 88% 12%,rgba(66,133,244,.10),transparent 30%),var(--gray-100)}
.sec-red{background:radial-gradient(circle at 92% 12%,rgba(234,67,53,.08),transparent 28%),var(--gray-100)}
.sec-purple{background:radial-gradient(circle at 10% 12%,rgba(66,133,244,.10),transparent 28%),radial-gradient(circle at 92% 88%,rgba(234,67,53,.08),transparent 28%),var(--gray-100)}
.section-pad-lg{padding:96px 0}
/* ════════════════════════════════════════════════════════════
RESOURCE SHOWCASE (plan page — image + text spotlight)
═════════════════════════════════════════════════════════════ */
.resource-showcase{
display:grid;grid-template-columns:1.1fr .9fr;gap:36px;
align-items:center;
padding:36px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
position:relative;overflow:hidden;
margin-bottom:40px;
}
.resource-showcase::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
}
.resource-showcase-green::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.resource-showcase-blue::before{background:linear-gradient(90deg,var(--google-blue),var(--google-yellow))}
.resource-showcase-purple::before{background:linear-gradient(90deg,var(--google-blue),var(--google-red))}
.resource-copy span{color:var(--google-blue-dark);font-weight:800;text-transform:uppercase;font-size:.74rem;letter-spacing:.08em}
.resource-copy h3{font-size:clamp(1.4rem,2.4vw,1.85rem);margin:12px 0 12px;line-height:1.2}
.resource-copy p{font-size:1rem;color:var(--gray-700);line-height:1.6}
.resource-art,.resource-inline-art{display:flex;align-items:center;justify-content:center}
.resource-art img,.resource-inline-art img{max-height:330px;width:auto;object-fit:contain}
.resource-inline-art{margin-bottom:32px}
/* ════════════════════════════════════════════════════════════
MODULE CARDS (plan page — "abrís el paquete y encontrás")
═════════════════════════════════════════════════════════════ */
.module-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
/* Balance the layout when there are 2 or 4 cards (avoids orphan rows) */
.module-grid:has(> .module-card:nth-child(2):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}
.module-grid:has(> .module-card:nth-child(4):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}
.module-card{
position:relative;overflow:hidden;
display:flex;flex-direction:column;gap:12px;
padding:28px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
transition:var(--transition-slow);
}
.module-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--google-blue);
}
.module-card:nth-child(1)::before{background:var(--google-green)}
.module-card:nth-child(2)::before{background:var(--google-blue)}
.module-card:nth-child(3)::before{background:linear-gradient(90deg,var(--google-blue),var(--google-red))}
.module-card:hover{transform:translateY(-4px);border-color:rgba(66,133,244,.36);box-shadow:var(--shadow-md)}
.module-emoji{
display:grid;place-items:center;
width:54px;height:54px;border-radius:14px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:1.4rem;
margin-bottom:6px;
}
.module-card:nth-child(1) .module-emoji{background:var(--google-green-tint);color:var(--google-green-dark)}
.module-card:nth-child(3) .module-emoji{background:var(--google-red-tint);color:var(--google-red-dark)}
.module-card h3{font-size:1.18rem;line-height:1.25;color:var(--gray-900);margin-bottom:2px}
.module-desc{font-size:.94rem;color:var(--gray-700);line-height:1.55}
/* plan-tags inside module cards */
.plan-tag{
display:inline-flex;align-items:center;width:max-content;
padding:6px 12px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.22);
font-size:.7rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;
}
.plan-tag-green{background:var(--google-green-tint);color:var(--google-green-dark);border-color:rgba(52,168,83,.26)}
.plan-tag-blue{background:var(--google-blue-tint);color:var(--google-blue-dark);border-color:rgba(66,133,244,.26)}
.plan-tag-purple{background:var(--google-red-tint);color:var(--google-red-dark);border-color:rgba(234,67,53,.26)}
.plan-tag-yellow{background:var(--google-yellow-tint);color:var(--google-yellow-dark);border-color:rgba(251,188,4,.32)}
.plan-tag-gray{background:var(--gray-100);color:var(--gray-700);border-color:var(--gray-300)}
/* check-list (used inside module-card) */
.check-list{display:grid;gap:9px;margin-top:6px}
.check-list li{
position:relative;padding-left:26px;
font-size:.93rem;color:var(--gray-700);line-height:1.55;list-style:none;
}
.check-list li::before{
content:"";position:absolute;left:0;top:.4em;
width:18px;height:18px;border-radius:50%;
background:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:11px;
}
/* Plan card nota / info banner */
.plan-card-nota{
position:relative;overflow:hidden;
display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:center;
padding:22px 24px;margin-top:30px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
}
.plan-card-nota::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);
}
.nota-icon{
display:grid;place-items:center;
width:54px;height:54px;border-radius:14px;
background:var(--google-yellow-tint);color:var(--google-yellow-dark);
font-size:1.4rem;
border:1px solid rgba(251,188,4,.3);
}
.plan-card-nota h4{font-size:1.1rem;margin-bottom:6px;color:var(--gray-900)}
.plan-card-nota p{font-size:.95rem;line-height:1.55;color:var(--gray-700)}
.text-link-blue{color:var(--google-blue-dark);font-weight:800}
.text-link-blue:hover{color:var(--google-blue);text-decoration:underline}
/* ════════════════════════════════════════════════════════════
WHY CARDS (plan page — "por qué este plan")
═════════════════════════════════════════════════════════════ */
.why-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.why-card{
position:relative;overflow:hidden;
padding:26px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
transition:var(--transition-slow);
}
.why-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);opacity:0;transition:opacity var(--transition);
}
.why-card:hover{transform:translateY(-4px);border-color:rgba(66,133,244,.36);box-shadow:var(--shadow-md)}
.why-card:hover::before{opacity:1}
.why-icon{
display:grid;place-items:center;
width:52px;height:52px;border-radius:14px;
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:1.35rem;
margin-bottom:14px;
}
.why-card:nth-child(2) .why-icon{background:var(--google-green-tint);color:var(--google-green-dark)}
.why-card:nth-child(3) .why-icon{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.why-card h3{font-size:1.16rem;margin-bottom:8px;color:var(--gray-900)}
.why-card p{font-size:.94rem;color:var(--gray-700);line-height:1.55}
/* ════════════════════════════════════════════════════════════
NOT-FOR / GOOD-FIT (plan page — filtro honesto)
═════════════════════════════════════════════════════════════ */
.not-for-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.not-for-card{
position:relative;overflow:hidden;
padding:28px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
}
.not-for-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--google-red);
}
.not-for-card.good-fit::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.not-for-card h3{font-size:1.2rem;margin-bottom:16px;color:var(--gray-900)}
.not-for-card ul{display:grid;gap:10px;list-style:none}
.not-for-card li{
position:relative;padding-left:26px;
font-size:.95rem;color:var(--gray-700);line-height:1.55;
}
.not-for-card li::before{
content:"";position:absolute;left:0;top:.4em;
width:18px;height:18px;border-radius:50%;
background:var(--google-red-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:10px;
}
.not-for-card.good-fit li::before{
background-color:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-size:11px;
}
/* ════════════════════════════════════════════════════════════
VALUE TABLE / COMPARATIVA
═════════════════════════════════════════════════════════════ */
.value-card-wrap{
position:relative;overflow:hidden;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
}
.value-card-wrap::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.value-table{width:100%;border-collapse:collapse;background:#fff}
.value-table th,.value-table td{padding:14px 18px;border-bottom:1px solid var(--gray-200);text-align:left}
.value-table th:last-child,.value-table td:last-child{text-align:right;font-variant-numeric:tabular-nums}
.value-table th{
background:var(--gray-100);
font-size:.78rem;text-transform:uppercase;letter-spacing:.05em;
color:var(--gray-700);font-weight:800;
}
.th-right,.td-right{text-align:right!important}
.row-total-market td{background:var(--gray-100);font-size:1rem;padding-top:18px;padding-bottom:18px}
.row-final td{background:var(--google-blue-tint);padding-top:18px;padding-bottom:18px}
.row-saving td,.saving-green{
background:var(--google-green-tint);
color:var(--google-green-dark);
font-weight:800;text-align:center;
padding:18px;font-size:1.05rem;
}
.market-price-old{text-decoration:line-through;color:var(--gray-500)}
.price-green{display:block;color:var(--google-green-dark);font-size:1.45rem;font-weight:800;line-height:1.1}
.value-monthly-note{display:block;color:var(--gray-500);font-size:.86rem;font-weight:700}
/* Value monthly compare — Chart de barras horizontales (rediseño) */
.value-monthly-compare{
display:grid;gap:32px;
margin-top:42px;
padding:36px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);box-shadow:var(--shadow-sm);
position:relative;overflow:hidden;
}
.value-monthly-compare::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.vmc-header{display:grid;gap:10px;max-width:760px}
.vmc-header h3{font-size:clamp(1.35rem,2.3vw,1.75rem);margin:6px 0 4px;line-height:1.2;color:var(--gray-900)}
.vmc-header p{font-size:1rem;color:var(--gray-700);line-height:1.55}
.vmc-chart{display:grid;gap:14px}
.vmc-row{
display:grid;
grid-template-columns:minmax(220px,1.1fr) minmax(0,2.2fr) auto;
gap:18px;align-items:center;
padding:14px 18px;
background:var(--gray-100);
border:1px solid var(--gray-300);border-radius:var(--radius-lg);
transition:var(--transition);
}
.vmc-row:hover{background:#fff;border-color:rgba(66,133,244,.28);box-shadow:var(--shadow-xs)}
.vmc-row-head{display:flex;align-items:center;gap:12px;min-width:0}
.vmc-row-icon{
display:grid;place-items:center;flex-shrink:0;
width:38px;height:38px;border-radius:10px;
background:#fff;border:1px solid var(--gray-300);
color:var(--gray-700);font-size:1.05rem;font-weight:800;
}
.vmc-row-head>div{min-width:0}
.vmc-row-head strong{
display:block;color:var(--gray-900);font-size:.96rem;
font-weight:800;line-height:1.2;
}
.vmc-row-head small{color:var(--gray-500);font-size:.78rem;font-weight:600}
.vmc-row-bar{
position:relative;height:14px;border-radius:var(--radius-pill);
background:rgba(218,220,224,.5);
overflow:hidden;
}
.vmc-row-bar>span{
display:block;height:100%;width:0;
border-radius:var(--radius-pill);
background:linear-gradient(90deg,rgba(128,134,139,.6),rgba(95,99,104,.85));
transition:width 1s cubic-bezier(.2,.7,.2,1);
}
.vmc-row.is-visible .vmc-row-bar>span{width:var(--bar,0%)}
.vmc-row-price{
color:var(--gray-700);font-size:.92rem;font-weight:800;
font-variant-numeric:tabular-nums;white-space:nowrap;
}
/* Featured row (Plan Inicio) */
.vmc-row-featured{
background:linear-gradient(135deg,var(--google-blue-tint),#fff);
border-color:rgba(66,133,244,.4);
box-shadow:0 8px 24px rgba(66,133,244,.14);
position:relative;
}
.vmc-row-featured::before{
content:"Acá estás";
position:absolute;top:-10px;left:18px;
padding:4px 10px;
background:var(--google-blue);color:#fff;
font-size:.62rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
border-radius:var(--radius-pill);
box-shadow:0 2px 6px rgba(66,133,244,.32);
}
.vmc-row-featured .vmc-row-icon{
background:var(--google-blue);color:#fff;border-color:transparent;
box-shadow:0 4px 12px rgba(66,133,244,.32);
}
.vmc-row-featured .vmc-row-head strong{color:var(--google-blue-dark)}
.vmc-row-featured .vmc-row-bar{background:rgba(66,133,244,.18)}
.vmc-row-featured .vmc-row-bar>span{
background:linear-gradient(90deg,var(--google-blue),var(--google-green));
}
.vmc-row-featured .vmc-row-price{color:var(--google-blue-dark);font-size:1.05rem}
.vmc-footnote{
max-width:780px;margin:0 auto;text-align:center;
font-size:.96rem;color:var(--gray-700);line-height:1.6;font-weight:600;
}
@media (max-width:760px){
.value-monthly-compare{padding:24px}
.vmc-row{
grid-template-columns:1fr;gap:10px;
padding:14px;
}
.vmc-row-bar{order:3}
.vmc-row-price{order:2;justify-self:start}
}
.value-payment-trust{justify-content:center;margin-top:32px}
.payment-trust-hero{margin-top:6px}
.payment-trust-cta{margin-top:18px;justify-content:center}
/* btn cta white (used on dark cta banner) */
.btn-cta-white{
background:#fff;color:var(--google-blue-dark);
border:1px solid var(--gray-300);
box-shadow:var(--shadow-sm);
}
.btn-cta-white:hover{background:var(--google-blue-tint)}
/* ════════════════════════════════════════════════════════════
BLOG INDEX
═════════════════════════════════════════════════════════════ */
.blog-hero{
position:relative;overflow:hidden;
padding:72px 0 64px;text-align:center;
background:
linear-gradient(135deg,rgba(66,133,244,.10) 0 18%,transparent 18%),
radial-gradient(circle at 78% 18%,rgba(251,188,4,.18),transparent 24%),
radial-gradient(circle at 92% 72%,rgba(52,168,83,.14),transparent 28%),
linear-gradient(180deg,#fff,var(--gray-100));
border-bottom:1px solid var(--gray-300);
}
.blog-hero::before{
content:"";position:absolute;inset:0;
background-image:linear-gradient(rgba(66,133,244,.08) 1px,transparent 1px),linear-gradient(90deg,rgba(66,133,244,.08) 1px,transparent 1px);
background-size:40px 40px;
mask-image:radial-gradient(ellipse at center,black 14%,transparent 72%);
pointer-events:none;
}
.blog-hero>.container{position:relative;z-index:1}
.blog-hero .eyebrow{margin:0 auto 16px}
.blog-hero h1{margin-bottom:14px}
.blog-hero p{max-width:720px;margin:0 auto;font-size:1.08rem;color:var(--gray-700)}
.blog-list{background:var(--gray-100);padding:64px 0 96px}
.blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.blog-card{
position:relative;overflow:hidden;
display:flex;flex-direction:column;
padding:24px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
transition:var(--transition-slow);
}
.blog-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);opacity:0;transition:opacity var(--transition);
}
.blog-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:rgba(66,133,244,.32)}
.blog-card:hover::before{opacity:1}
.blog-card>span{
display:inline-flex;align-items:center;justify-content:center;
width:max-content;min-width:38px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:.76rem;font-weight:800;
margin-bottom:12px;font-family:ui-monospace,'SF Mono',monospace;
}
.blog-card h2{font-size:1.05rem;line-height:1.3;margin-bottom:10px;font-weight:800}
.blog-card h2 a{color:var(--gray-900);font-weight:800;transition:var(--transition)}
.blog-card:hover h2 a{color:var(--google-blue-dark)}
.blog-card p{font-size:.92rem;color:var(--gray-700);line-height:1.55}
.blog-read{
display:inline-flex;align-items:center;gap:5px;
margin-top:auto;padding-top:14px;
color:var(--google-blue-dark);font-weight:800;font-size:.92rem;
transition:gap var(--transition);
}
.blog-card:hover .blog-read{gap:9px}
/* ════════════════════════════════════════════════════════════
BLOG ARTICLE (single post)
═════════════════════════════════════════════════════════════ */
.blog-article{
background:
radial-gradient(circle at 8% 0%,rgba(66,133,244,.08),transparent 30%),
radial-gradient(circle at 92% 0%,rgba(52,168,83,.06),transparent 28%),
var(--gray-100);
padding:56px 0 96px;min-height:60vh;
}
.blog-article-wrap{max-width:780px;margin:0 auto;padding:0 24px}
.blog-back{
display:inline-flex;align-items:center;gap:8px;
margin-bottom:28px;padding:8px 14px;
border-radius:var(--radius-pill);
background:#fff;border:1px solid var(--gray-300);
color:var(--google-blue-dark);font-weight:700;font-size:.86rem;
box-shadow:var(--shadow-xs);
transition:var(--transition);
}
.blog-back:hover{color:var(--google-blue);border-color:rgba(66,133,244,.4);transform:translateX(-3px);box-shadow:var(--shadow-sm)}
/* Hero — kicker / h1 / lead / meta */
.blog-article > .container > .blog-article-wrap > h1{
font-size:clamp(2.1rem,4.5vw,3.4rem);line-height:1.1;letter-spacing:-.02em;
margin:14px 0 18px;color:var(--gray-900);text-wrap:balance;
}
.article-kicker{
display:inline-flex;align-items:center;gap:8px;width:max-content;
padding:7px 14px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.26);
font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
margin-bottom:6px;
}
.article-kicker::before{
content:"";width:6px;height:6px;border-radius:50%;
background:var(--google-blue);
box-shadow:0 0 0 4px rgba(66,133,244,.18);
}
.article-lead{
font-size:1.24rem!important;color:var(--gray-700)!important;
line-height:1.55!important;max-width:660px;
font-weight:500;margin:18px 0 14px;text-wrap:pretty;
}
.article-lead strong{color:var(--gray-900);font-weight:800}
.article-meta{
display:flex;gap:10px;flex-wrap:wrap;align-items:center;
color:var(--gray-500);font-weight:700;font-size:.82rem;
margin-top:18px;padding-top:18px;border-top:1px solid var(--gray-300);
}
.article-meta::before{
content:"";display:block;width:32px;height:2px;border-radius:2px;
background:linear-gradient(90deg,var(--google-blue),var(--google-green));
}
/* Cover */
.article-cover{
position:relative;overflow:hidden;
border-radius:var(--radius-xl);box-shadow:var(--shadow-lg);
margin:28px 0 32px;
}
.article-cover img{width:100%;aspect-ratio:16/8.5;object-fit:cover;display:block}
.article-cover::after{
content:"";position:absolute;inset:0;pointer-events:none;
background:linear-gradient(180deg,transparent 70%,rgba(32,33,36,.08));
}
/* Article body — content card */
.article-content{
position:relative;
padding:48px 52px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
}
.article-content::before{
content:"";position:absolute;left:48px;right:48px;top:0;height:3px;
border-radius:0 0 3px 3px;
background:linear-gradient(90deg,var(--google-blue),var(--google-green));
opacity:.85;
}
/* h2 with accent bar */
.article-content h2{
position:relative;font-size:1.55rem;font-weight:800;letter-spacing:-.01em;
margin:40px 0 14px;color:var(--gray-900);line-height:1.2;
padding-left:18px;
}
.article-content h2::before{
content:"";position:absolute;left:0;top:.32em;bottom:.32em;width:4px;
border-radius:2px;
background:var(--google-blue);
}
.article-content h2:nth-of-type(2n)::before{background:var(--google-green)}
.article-content h2:nth-of-type(3n)::before{background:var(--google-yellow)}
.article-content h2:nth-of-type(5n)::before{background:var(--google-red)}
.article-content h2:first-of-type{margin-top:8px}
.article-content h3{font-size:1.18rem;margin:28px 0 10px;color:var(--gray-900);font-weight:800}
.article-content p,.article-content li{
font-size:1.06rem;color:var(--gray-800);line-height:1.75;
}
.article-content p{margin:12px 0}
/* Drop-cap on first paragraph */
.article-content > p:first-of-type::first-letter{
float:left;font-size:3.4rem;line-height:.9;font-weight:800;
color:var(--google-blue-dark);
padding:6px 12px 0 0;margin-top:4px;
}
.article-content ul,.article-content ol{
padding-left:0;margin:16px 0;display:grid;gap:10px;list-style:none;
}
.article-content li{
position:relative;padding-left:30px;
}
.article-content ul > li::before{
content:"";position:absolute;left:0;top:.55em;
width:18px;height:18px;border-radius:50%;
background-color:var(--google-green-tint);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:11px;
}
.article-content ol{counter-reset:olc}
.article-content ol > li{counter-increment:olc}
.article-content ol > li::before{
content:counter(olc);position:absolute;left:0;top:.1em;
display:grid;place-items:center;
width:22px;height:22px;border-radius:50%;
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:.75rem;font-weight:800;
}
.article-content strong{color:var(--gray-900);font-weight:800}
.article-content em{color:var(--google-blue-dark);font-style:normal;font-weight:700}
.article-content a{color:var(--google-blue-dark);font-weight:700;border-bottom:1px solid rgba(26,115,232,.32)}
.article-content a:hover{color:var(--google-blue);border-color:currentColor}
.article-content blockquote{
position:relative;
margin:28px 0;padding:22px 26px 22px 60px;
background:linear-gradient(180deg,#fff,var(--google-blue-tint));
border:1px solid rgba(66,133,244,.22);
border-left:4px solid var(--google-blue);
border-radius:var(--radius-lg);
color:var(--gray-900);font-weight:600;font-size:1.05rem;line-height:1.55;
}
.article-content blockquote::before{
content:"";position:absolute;left:18px;top:18px;
width:28px;height:28px;border-radius:50%;
background:var(--google-blue);
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-position:center;background-size:18px;
}
/* Download PDF card */
.article-download{
display:flex;justify-content:space-between;gap:20px;align-items:center;
margin-top:28px;padding:26px 28px;
background:linear-gradient(135deg,#fff 0%,var(--google-green-tint) 100%);
border:1px solid rgba(52,168,83,.22);
border-radius:var(--radius-lg);box-shadow:var(--shadow-xs);
}
.article-download h2{font-size:1.18rem;margin:4px 0 6px;color:var(--gray-900)}
.article-download p{font-size:.95rem;color:var(--gray-700);line-height:1.5;margin:0}
.download-eyebrow{
display:inline-flex;align-items:center;gap:6px;padding:5px 12px;
background:#fff;color:var(--google-green-dark);
border:1px solid rgba(52,168,83,.32);
border-radius:var(--radius-pill);
font-size:.7rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
margin-bottom:8px;
}
.download-eyebrow::before{content:"⬇"}
.article-download .btn{flex-shrink:0}
/* Final CTA */
.article-cta{
position:relative;overflow:hidden;
margin-top:28px;padding:36px 36px 32px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);box-shadow:var(--shadow-sm);
text-align:center;
}
.article-cta::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:linear-gradient(90deg,var(--google-green),var(--google-blue) 50%,var(--google-purple));
}
.article-cta .eyebrow{margin:0 auto 12px}
.article-cta h2{font-size:1.55rem;margin:0 0 10px;color:var(--gray-900);letter-spacing:-.015em}
.article-cta p{font-size:1.02rem;color:var(--gray-700);line-height:1.55;margin:0 auto 22px;max-width:560px}
.article-cta-tiers{
display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;
margin:0 auto 24px;text-align:left;
}
.aca-tier{
position:relative;display:grid;gap:3px;
padding:14px 14px 16px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
color:var(--gray-900);text-decoration:none;
transition:var(--transition);
overflow:hidden;
}
.aca-tier::before{
content:"";position:absolute;left:0;top:0;bottom:0;width:4px;
}
.aca-tier-green::before{background:var(--google-green)}
.aca-tier-blue::before{background:var(--google-blue)}
.aca-tier-purple::before{background:var(--google-purple)}
.aca-tier:hover{transform:translateY(-2px);box-shadow:var(--shadow-sm);border-color:rgba(66,133,244,.32)}
.aca-tag{
font-size:.62rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
color:var(--gray-500);
}
.aca-tier-green .aca-tag{color:var(--google-green-dark)}
.aca-tier-blue .aca-tag{color:var(--google-blue-dark)}
.aca-tier-purple .aca-tag{color:var(--google-purple-dark)}
.aca-name{font-weight:800;color:var(--gray-900);font-size:.98rem;letter-spacing:-.005em}
.aca-desc{font-size:.82rem;color:var(--gray-700);font-weight:600}
.article-cta-actions{display:flex;justify-content:center;gap:12px;flex-wrap:wrap}
@media (max-width:680px){
.article-cta-tiers{grid-template-columns:1fr}
}
/* Prev/Next navigation */
.article-nav{
display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:32px;
}
.article-nav-link{
position:relative;overflow:hidden;
display:grid;grid-template-columns:auto 1fr;align-items:center;gap:16px;
padding:18px 22px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
color:var(--gray-900);text-decoration:none;
box-shadow:var(--shadow-xs);
transition:var(--transition);
}
.article-nav-link::before{
content:"";position:absolute;left:0;top:0;bottom:0;width:4px;
background:var(--google-blue);
transform:scaleY(0);transform-origin:center;
transition:transform .25s ease;
}
.article-nav-next::before{left:auto;right:0;background:var(--google-green)}
.article-nav-link:hover{
border-color:rgba(66,133,244,.4);
box-shadow:var(--shadow-md);
transform:translateY(-2px);
}
.article-nav-link:hover::before{transform:scaleY(1)}
.article-nav-link > span[aria-hidden]{
display:grid;place-items:center;
width:40px;height:40px;flex:0 0 40px;
border-radius:50%;
background:var(--google-blue-tint);color:var(--google-blue-dark);
font-size:1.15rem;font-weight:800;line-height:1;
transition:var(--transition);
}
.article-nav-next > span[aria-hidden]{background:var(--google-green-tint);color:var(--google-green-dark)}
.article-nav-link:hover > span[aria-hidden]{
background:var(--google-blue);color:#fff;box-shadow:0 4px 12px rgba(66,133,244,.32);
}
.article-nav-next:hover > span[aria-hidden]{
background:var(--google-green);box-shadow:0 4px 12px rgba(52,168,83,.32);
}
.article-nav-prev:hover > span[aria-hidden]{transform:translateX(-3px)}
.article-nav-next:hover > span[aria-hidden]{transform:translateX(3px)}
.article-nav-link > span:not([aria-hidden]){
display:grid;gap:3px;min-width:0;
}
.article-nav-link small{
font-size:.66rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
color:var(--gray-500);
}
.article-nav-link strong{
font-size:.94rem;font-weight:800;color:var(--gray-900);line-height:1.35;
text-wrap:balance;
display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;
}
.article-nav-next{grid-template-columns:1fr auto}
.article-nav-next > span:not([aria-hidden]){text-align:right}
.article-nav-placeholder{display:none}
@media (max-width:680px){
.article-nav{grid-template-columns:1fr}
}
/* ════════════════════════════════════════════════════════════
BLOG ARTIFACTS — herramientas / gráficos / utilidad por artículo
═════════════════════════════════════════════════════════════ */
.bartifact{
position:relative;
margin:32px 0;padding:28px 30px;
background:linear-gradient(180deg,#fff 0%,#fafbfd 100%);
border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
overflow:hidden;
}
.bartifact::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:linear-gradient(90deg,var(--google-blue),var(--google-green));
}
.bartifact-checklist::before{background:linear-gradient(90deg,var(--google-green),var(--google-blue))}
.bartifact-compare::before{background:linear-gradient(90deg,var(--google-blue),var(--google-yellow))}
.bartifact-framework::before{background:linear-gradient(90deg,var(--google-purple),var(--google-blue))}
.bartifact-formula::before{background:linear-gradient(90deg,var(--google-yellow),var(--google-red))}
.bartifact-decision::before{background:linear-gradient(90deg,var(--google-red),var(--google-purple))}
.bartifact-stat::before{background:linear-gradient(90deg,var(--google-blue),var(--google-green),var(--google-yellow))}
.ba-head{margin-bottom:18px}
.ba-kicker{
display:inline-flex;align-items:center;gap:7px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.24);
font-size:.66rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
margin-bottom:10px;
}
.ba-kicker::before{
content:"";width:6px;height:6px;border-radius:50%;background:var(--google-blue);
}
.bartifact-checklist .ba-kicker{background:var(--google-green-tint);color:var(--google-green-dark);border-color:rgba(52,168,83,.24)}
.bartifact-checklist .ba-kicker::before{background:var(--google-green)}
.bartifact-formula .ba-kicker{background:var(--google-yellow-tint);color:var(--google-yellow-dark);border-color:rgba(251,188,4,.32)}
.bartifact-formula .ba-kicker::before{background:var(--google-yellow)}
.bartifact-decision .ba-kicker{background:var(--google-red-tint);color:var(--google-red-dark);border-color:rgba(234,67,53,.24)}
.bartifact-decision .ba-kicker::before{background:var(--google-red)}
.bartifact-framework .ba-kicker{background:var(--google-purple-tint);color:var(--google-purple-dark);border-color:rgba(124,92,214,.24)}
.bartifact-framework .ba-kicker::before{background:var(--google-purple)}
.ba-title{
font-size:1.32rem!important;font-weight:800;color:var(--gray-900);
letter-spacing:-.01em;line-height:1.25;margin:0 0 6px!important;
padding-left:0!important;
}
.ba-title::before{display:none!important}
.ba-sub{font-size:.95rem!important;color:var(--gray-700)!important;line-height:1.55!important;margin:0!important}
/* ─── STAT ─── */
.ba-stat-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:14px}
.ba-stat-card{
padding:18px 20px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
display:grid;gap:6px;
}
.ba-stat-num{
font-size:2.1rem;font-weight:800;line-height:1;color:var(--google-blue-dark);
letter-spacing:-.02em;
}
.ba-stat-card:nth-child(2) .ba-stat-num{color:var(--google-green-dark)}
.ba-stat-card:nth-child(3) .ba-stat-num{color:var(--google-yellow-dark)}
.ba-stat-card:nth-child(4) .ba-stat-num{color:var(--google-red-dark)}
.ba-stat-label{font-size:.84rem;color:var(--gray-700);font-weight:700;line-height:1.4}
.ba-stat-foot{
display:block;margin-top:14px;padding-top:14px;border-top:1px solid var(--gray-200);
font-size:.82rem!important;color:var(--gray-500)!important;font-weight:600;
}
/* ─── CHECKLIST ─── */
.ba-checklist{display:grid;gap:10px;margin:0;padding:0;list-style:none}
.ba-checklist li{
padding:0!important;margin:0;position:static;
}
.ba-checklist li::before{display:none!important}
.ba-checklist label{
display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:center;
padding:12px 16px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
font-size:.96rem;font-weight:600;color:var(--gray-800);
cursor:pointer;transition:var(--transition);
}
.ba-checklist label:hover{border-color:rgba(66,133,244,.4);background:var(--google-blue-tint)}
.ba-checklist input[type=checkbox]{
appearance:none;-webkit-appearance:none;
width:20px;height:20px;border-radius:6px;
border:2px solid var(--gray-300);background:#fff;
cursor:pointer;display:grid;place-items:center;flex:0 0 20px;
transition:var(--transition);
}
.ba-checklist input[type=checkbox]:checked{
background:var(--google-green);border-color:var(--google-green);
}
.ba-checklist input[type=checkbox]:checked::after{
content:"";width:10px;height:10px;
background-image:url("data:image/svg+xml;utf8,");
background-repeat:no-repeat;background-size:contain;
}
.ba-checklist label:has(input:checked){
background:var(--google-green-tint);border-color:rgba(52,168,83,.32);
color:var(--gray-900);
}
.ba-checklist label:has(input:checked) span{text-decoration:line-through;text-decoration-color:rgba(32,33,36,.32)}
.ba-score-row{
display:flex;justify-content:space-between;align-items:center;
margin-top:18px;padding:14px 18px;
background:linear-gradient(135deg,var(--google-blue-tint),#fff);
border:1px solid rgba(66,133,244,.22);
border-radius:var(--radius);
}
.ba-score-label{font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--gray-700)}
.ba-score{font-size:1.6rem;font-weight:800;color:var(--google-blue-dark);letter-spacing:-.02em}
.ba-score-msg{font-size:.92rem!important;color:var(--gray-700)!important;font-weight:600;margin:6px 0 0!important;line-height:1.4!important}
/* ─── COMPARE ─── */
.ba-compare{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.ba-compare-col{
padding:18px 20px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
}
.ba-compare-col:first-child{border-top:3px solid var(--google-green)}
.ba-compare-col:last-child{border-top:3px solid var(--google-blue)}
.ba-compare-title{
font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
color:var(--google-green-dark);margin:0 0 4px;
}
.ba-compare-col:last-child .ba-compare-title{color:var(--google-blue-dark)}
.ba-compare-name{font-size:1.05rem;font-weight:800;color:var(--gray-900);margin:0 0 12px;letter-spacing:-.005em}
.ba-compare ul{display:grid;gap:7px;list-style:none;padding:0;margin:0}
.ba-compare ul li{font-size:.92rem;color:var(--gray-700);line-height:1.45;font-weight:600;padding-left:18px!important;position:relative}
.ba-compare ul li::before{
content:"";position:absolute;left:0;top:.5em;width:7px;height:7px;border-radius:50%;
background:var(--google-green);background-image:none!important;
}
.ba-compare-col:last-child ul li::before{background:var(--google-blue)}
/* ─── FRAMEWORK ─── */
.ba-framework{display:grid;gap:12px}
.ba-step{
display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;
padding:16px 20px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
position:relative;
}
.ba-step-num{
display:grid;place-items:center;
width:40px;height:40px;flex:0 0 40px;border-radius:50%;
background:var(--google-purple-tint);color:var(--google-purple-dark);
font-size:1.05rem;font-weight:800;letter-spacing:-.01em;
}
.ba-step:nth-child(2) .ba-step-num{background:var(--google-blue-tint);color:var(--google-blue-dark)}
.ba-step:nth-child(3) .ba-step-num{background:var(--google-green-tint);color:var(--google-green-dark)}
.ba-step:nth-child(4) .ba-step-num{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.ba-step:nth-child(5) .ba-step-num{background:var(--google-red-tint);color:var(--google-red-dark)}
.ba-step h4{font-size:1.02rem;font-weight:800;color:var(--gray-900);margin:0 0 4px;letter-spacing:-.005em}
.ba-step p{font-size:.92rem!important;color:var(--gray-700)!important;line-height:1.5!important;margin:0!important}
/* ─── FORMULA ─── */
.ba-formula-box{
display:flex;align-items:center;justify-content:center;gap:14px;flex-wrap:wrap;
padding:24px 20px;
background:linear-gradient(135deg,var(--google-yellow-tint),#fff);
border:1px solid rgba(251,188,4,.3);
border-radius:var(--radius);
text-align:center;
}
.ba-formula-term{
padding:10px 14px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
font-weight:800;color:var(--gray-900);font-size:.94rem;
display:flex;flex-direction:column;gap:2px;align-items:center;
}
.ba-formula-term small{font-size:.66rem;font-weight:700;color:var(--gray-500);text-transform:uppercase;letter-spacing:.05em}
.ba-formula-op{font-size:1.4rem;font-weight:800;color:var(--google-yellow-dark)}
.ba-formula-ex{
margin-top:14px;padding:14px 18px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
font-size:.92rem!important;color:var(--gray-800)!important;line-height:1.5!important;margin:14px 0 0!important;
}
.ba-formula-ex strong{color:var(--google-yellow-dark)}
/* ─── DECISION TREE ─── */
.ba-decision{display:grid;gap:10px}
.ba-decision-row{
display:grid;grid-template-columns:auto 1fr auto;gap:14px;align-items:center;
padding:14px 18px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius);
transition:var(--transition);
}
.ba-decision-row:hover{border-color:rgba(234,67,53,.32);box-shadow:var(--shadow-xs)}
.ba-decision-q{
display:grid;place-items:center;
width:32px;height:32px;border-radius:50%;
background:var(--google-red-tint);color:var(--google-red-dark);
font-size:.95rem;font-weight:800;
}
.ba-decision-text{font-size:.94rem!important;color:var(--gray-900)!important;font-weight:600;margin:0!important;line-height:1.4!important}
.ba-decision-arrow{
display:grid;place-items:center;
padding:6px 12px;border-radius:var(--radius-pill);
background:var(--google-green-tint);color:var(--google-green-dark);
font-size:.78rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;
white-space:nowrap;
}
.ba-decision-arrow.is-no{background:var(--google-red-tint);color:var(--google-red-dark)}
.ba-decision-arrow.is-maybe{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
@media (max-width:680px){
.ba-compare{grid-template-columns:1fr}
.ba-decision-row{grid-template-columns:auto 1fr;gap:10px}
.ba-decision-row .ba-decision-arrow{grid-column:1/-1}
.bartifact{padding:22px}
}
/* ════════════════════════════════════════════════════════════
BLOG ENRICHMENTS — TL;DR, callouts, pull-quotes, ejemplos
═════════════════════════════════════════════════════════════ */
/* TL;DR — resumen al inicio del artículo */
.btldr{
position:relative;
margin:0 0 32px;padding:22px 26px;
background:linear-gradient(135deg,var(--google-blue-tint),#fff);
border:1px solid rgba(66,133,244,.22);
border-radius:var(--radius-lg);
display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:start;
}
.btldr-badge{
display:grid;place-items:center;
width:48px;height:48px;border-radius:12px;
background:var(--google-blue);color:#fff;
font-size:.7rem;font-weight:800;letter-spacing:.05em;
flex-shrink:0;
}
.btldr-body{display:grid;gap:6px}
.btldr h3{font-size:.74rem!important;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--google-blue-dark);margin:0!important;padding:0!important}
.btldr h3::before{display:none!important}
.btldr p{font-size:1rem!important;color:var(--gray-800)!important;line-height:1.55!important;margin:0!important;font-weight:600}
.btldr ul{margin:6px 0 0!important;display:grid;gap:5px;list-style:none;padding:0!important}
.btldr ul li{padding-left:18px!important;font-size:.94rem!important;font-weight:600;color:var(--gray-800)!important;line-height:1.5!important;position:relative}
.btldr ul li::before{
content:"→"!important;position:absolute;left:0;top:0;
color:var(--google-blue-dark);font-weight:800;
background:none!important;width:auto!important;height:auto!important;
}
/* Callouts — TIP / WARN / DATA */
.bcallout{
position:relative;
margin:22px 0;padding:18px 22px 18px 60px;
border-radius:var(--radius);
border:1px solid var(--gray-300);
background:#fff;
}
.bcallout::before{
content:"";position:absolute;left:18px;top:18px;
width:28px;height:28px;border-radius:50%;
background-repeat:no-repeat;background-position:center;background-size:16px;
}
.bcallout h4{font-size:.72rem!important;font-weight:800;letter-spacing:.08em;text-transform:uppercase;margin:0 0 6px!important;padding:0!important}
.bcallout h4::before{display:none!important}
.bcallout p{font-size:.96rem!important;color:var(--gray-800)!important;line-height:1.55!important;margin:0!important;font-weight:500}
.bcallout-tip{background:linear-gradient(180deg,#fff,var(--google-yellow-tint));border-color:rgba(251,188,4,.3)}
.bcallout-tip::before{
background-color:var(--google-yellow);
background-image:url("data:image/svg+xml;utf8,");
}
.bcallout-tip h4{color:var(--google-yellow-dark)}
.bcallout-warn{background:linear-gradient(180deg,#fff,var(--google-red-tint));border-color:rgba(234,67,53,.28)}
.bcallout-warn::before{
background-color:var(--google-red);
background-image:url("data:image/svg+xml;utf8,");
}
.bcallout-warn h4{color:var(--google-red-dark)}
.bcallout-data{background:linear-gradient(180deg,#fff,var(--google-blue-tint));border-color:rgba(66,133,244,.28)}
.bcallout-data::before{
background-color:var(--google-blue);
background-image:url("data:image/svg+xml;utf8,");
}
.bcallout-data h4{color:var(--google-blue-dark)}
/* Pull-quote — cita destacada */
.bpullquote{
position:relative;
margin:32px 0;padding:24px 36px;
text-align:center;
border-top:1px solid var(--gray-300);
border-bottom:1px solid var(--gray-300);
}
.bpullquote p{
font-size:1.36rem!important;font-weight:800!important;color:var(--gray-900)!important;
line-height:1.35!important;letter-spacing:-.015em;
margin:0!important;text-wrap:balance;
}
.bpullquote p em{color:var(--google-blue-dark);font-style:normal}
.bpullquote::before, .bpullquote::after{
position:absolute;font-size:3rem;color:var(--google-blue);
font-family:Georgia,serif;line-height:.7;font-weight:600;
}
.bpullquote::before{content:"\201C";top:14px;left:8px}
.bpullquote::after{content:"\201D";bottom:0;right:8px}
.bpullquote cite{
display:block;margin-top:14px;
font-size:.78rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
color:var(--gray-500);font-style:normal;
}
/* Ejemplo real — story card */
.bexample{
position:relative;
margin:24px 0;padding:22px 24px;
background:linear-gradient(135deg,var(--google-green-tint),#fff);
border:1px solid rgba(52,168,83,.22);
border-radius:var(--radius-lg);
}
.bexample-tag{
display:inline-flex;align-items:center;gap:7px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--google-green);color:#fff;
font-size:.66rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
margin-bottom:10px;
}
.bexample h4{font-size:1.05rem!important;color:var(--gray-900)!important;font-weight:800;margin:0 0 8px!important;padding:0!important;letter-spacing:-.005em}
.bexample h4::before{display:none!important}
.bexample p{font-size:.98rem!important;color:var(--gray-800)!important;line-height:1.6!important;margin:0 0 8px!important}
.bexample p:last-child{margin-bottom:0!important}
.bexample strong{color:var(--google-green-dark)}
/* Resumen final — bullet box al cierre */
.bsummary{
margin-top:32px;padding:24px 26px;
background:linear-gradient(180deg,#fff,var(--gray-100));
border:1px solid var(--gray-300);
border-left:4px solid var(--google-purple);
border-radius:var(--radius-lg);
}
.bsummary h3{font-size:.72rem!important;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--google-purple-dark);margin:0 0 12px!important;padding:0!important}
.bsummary h3::before{display:none!important}
.bsummary ul{display:grid;gap:8px;margin:0!important;list-style:none;padding:0!important}
.bsummary li{
padding-left:28px!important;font-size:.98rem!important;font-weight:600!important;
color:var(--gray-800)!important;line-height:1.5!important;position:relative;
}
.bsummary li::before{
content:""!important;position:absolute;left:0;top:.18em;
width:20px!important;height:20px!important;border-radius:50%;
background-color:var(--google-purple-tint)!important;
background-image:url("data:image/svg+xml;utf8,")!important;
background-repeat:no-repeat;background-position:center;background-size:12px;
}
/* ════════════════════════════════════════════════════════════
AUTHOR BYLINE (debajo del subtítulo) + BIO (al pie)
═════════════════════════════════════════════════════════════ */
.author-byline{
display:flex;align-items:center;gap:14px;
margin:18px 0 0;padding:14px 16px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-pill);
box-shadow:var(--shadow-xs);
width:max-content;max-width:100%;
}
.author-byline-photo{
flex-shrink:0;display:block;
width:42px;height:42px;border-radius:50%;
overflow:hidden;background:var(--google-blue);
border:2px solid #fff;box-shadow:0 2px 6px rgba(66,133,244,.25);
}
.author-byline-photo img{width:100%;height:100%;object-fit:cover;object-position:center 20%}
.author-byline-info{display:grid;gap:1px}
.author-byline-name{font-size:.92rem;font-weight:800;color:var(--gray-900);letter-spacing:-.005em;line-height:1.2}
.author-byline-role{font-size:.74rem;font-weight:700;color:var(--gray-700);line-height:1.2}
.author-byline-links{display:flex;gap:6px;margin-left:6px;padding-left:12px;border-left:1px solid var(--gray-300)}
.author-byline-links a{
display:grid;place-items:center;
width:32px;height:32px;border-radius:50%;
background:var(--gray-100);color:var(--gray-700);
transition:var(--transition);
}
.author-byline-links a:hover{background:var(--google-blue-tint);color:var(--google-blue-dark)}
.author-byline-links a.is-linkedin:hover{background:#0a66c2;color:#fff}
.author-byline-links svg{width:16px;height:16px}
.author-bio{
margin:32px 0;padding:28px;
background:linear-gradient(135deg,#fff,var(--gray-100));
border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:center;
}
.author-bio-photo{
flex-shrink:0;display:block;
width:96px;height:96px;border-radius:50%;
overflow:hidden;background:var(--google-blue);
border:3px solid #fff;box-shadow:0 8px 24px rgba(66,133,244,.28);
}
.author-bio-photo img{width:100%;height:100%;object-fit:cover;object-position:center 18%}
.author-bio-tag{
display:inline-flex;align-items:center;gap:7px;
padding:5px 11px;border-radius:var(--radius-pill);
background:var(--google-blue-tint);color:var(--google-blue-dark);
border:1px solid rgba(66,133,244,.24);
font-size:.66rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
margin-bottom:8px;
}
.author-bio-name{font-size:1.32rem!important;font-weight:800;color:var(--gray-900);margin:0 0 4px!important;padding:0!important;letter-spacing:-.01em;line-height:1.2}
.author-bio-name::before{display:none!important}
.author-bio-role{font-size:.96rem;font-weight:700;color:var(--gray-700);margin:0 0 12px}
.author-bio p{font-size:.94rem!important;color:var(--gray-700)!important;line-height:1.55!important;margin:0 0 12px!important}
.author-bio-links{display:flex;gap:10px;flex-wrap:wrap}
.author-bio-link{
display:inline-flex;align-items:center;gap:8px;
padding:8px 14px;border-radius:var(--radius-pill);
background:#fff;border:1px solid var(--gray-300);
color:var(--gray-900);font-size:.84rem;font-weight:800;
transition:var(--transition);box-shadow:var(--shadow-xs);
}
.author-bio-link:hover{transform:translateY(-1px);box-shadow:var(--shadow-sm);border-color:rgba(66,133,244,.4)}
.author-bio-link svg{width:14px;height:14px}
.author-bio-link.is-web{color:var(--google-blue-dark)}
.author-bio-link.is-linkedin{color:#0a66c2}
.author-bio-link.is-wa{color:var(--google-green-dark)}
@media (max-width:680px){
.author-byline{flex-wrap:wrap}
.author-byline-links{margin-left:0;padding-left:0;border-left:none;width:100%;padding-top:8px;border-top:1px solid var(--gray-200)}
.author-bio{grid-template-columns:1fr;text-align:center;gap:16px}
.author-bio-photo{margin:0 auto}
.author-bio-links{justify-content:center}
}
/* Reading progress bar */
.reading-progress{
position:fixed;top:6px;left:0;right:0;
height:3px;z-index:1001;
background:var(--rainbow);
transform-origin:left;transform:scaleX(0);
transition:transform .1s linear;
}
/* ════════════════════════════════════════════════════════════
DATA DISCLAIMER · legal/ethical compliance footer
═════════════════════════════════════════════════════════════ */
.compliance-section{padding:56px 0}
@media (max-width:880px){ .compliance-section{padding:40px 0} }
/* ── Resumen de logros (strategy pages) ── */
.logros-section{padding:72px 0;background:var(--gray-100)}
.logros-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:16px;max-width:1080px;margin:36px auto 0}
.logro{position:relative;background:#fff;border:1px solid var(--gray-200);border-radius:16px;padding:22px 20px 22px 26px;display:flex;flex-direction:column;gap:7px;box-shadow:0 4px 14px rgba(15,30,80,.05);overflow:hidden}
.logro::before{content:"";position:absolute;left:0;top:0;bottom:0;width:5px;background:var(--google-blue)}
.logro:nth-child(4n+2)::before{background:var(--google-green)}
.logro:nth-child(4n+3)::before{background:var(--google-yellow)}
.logro:nth-child(4n+4)::before{background:var(--google-red)}
.logro-num{font-size:1.95rem;font-weight:800;color:var(--gray-900);letter-spacing:-.02em;line-height:1.05;font-feature-settings:"tnum"}
.logro-num small{font-size:.9rem;font-weight:700;color:var(--gray-500);margin-left:3px;letter-spacing:0}
.logro-lbl{font-size:.82rem;color:var(--gray-500);font-weight:700;line-height:1.4;text-transform:uppercase;letter-spacing:.02em}
.logro-mean{font-size:.92rem;color:var(--gray-800);line-height:1.5;font-weight:500;margin-top:8px;padding-top:10px;border-top:1px solid var(--gray-200)}
@media(max-width:560px){.logros-grid{grid-template-columns:1fr}.logros-section{padding:48px 0}}
/* ── Commercial conclusion (strategy pages) ── */
.es-conclusion{padding:80px 0;background:linear-gradient(180deg,#fff 0%,var(--gray-100) 100%)}
.es-conclusion-card{
max-width:920px;margin:0 auto;background:#fff;
border:1px solid var(--gray-200);border-radius:24px;
padding:48px;box-shadow:0 18px 50px rgba(15,30,80,.10);
position:relative;overflow:hidden;
}
.es-conclusion-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:linear-gradient(90deg,var(--google-blue),var(--google-green),var(--google-yellow),var(--google-red));
}
.es-conclusion-eyebrow{
display:inline-flex;align-items:center;gap:8px;
font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
color:var(--google-blue);margin-bottom:14px;
}
.es-conclusion h2{font-size:clamp(1.5rem,2.6vw,2rem);line-height:1.2;letter-spacing:-.02em;margin:0 0 16px;color:var(--gray-900);text-wrap:balance}
.es-conclusion h2 .hl-grad{background:linear-gradient(90deg,var(--google-blue),var(--google-green));-webkit-background-clip:text;background-clip:text;color:transparent}
.es-conclusion-lead{font-size:1.06rem;line-height:1.7;color:var(--gray-800);margin:0 0 28px}
.es-conclusion-lead strong{color:var(--gray-900)}
.es-conclusion-points{display:flex;flex-direction:column;gap:16px;margin:0 0 28px}
.es-conclusion-point{display:flex;gap:14px;align-items:flex-start}
.es-conclusion-point .ti-ico{
flex-shrink:0;width:42px;height:42px;border-radius:12px;
display:inline-flex;align-items:center;justify-content:center;font-size:1.1rem;
background:var(--google-blue-tint);color:var(--google-blue-dark);
}
.es-conclusion-point:nth-child(2) .ti-ico{background:var(--google-green-tint);color:var(--google-green-dark)}
.es-conclusion-point:nth-child(3) .ti-ico{background:var(--google-yellow-tint);color:var(--google-yellow-dark)}
.es-conclusion-point h4{margin:0 0 3px;font-size:1.02rem;font-weight:800;color:var(--gray-900);line-height:1.3}
.es-conclusion-point p{margin:0;font-size:.92rem;color:var(--gray-700);line-height:1.55}
.es-conclusion-foot{
margin:0;padding:18px 22px;border-radius:14px;
background:var(--gray-100);border-left:4px solid var(--google-blue);
font-size:.96rem;color:var(--gray-800);line-height:1.6;font-weight:600;
}
.es-conclusion-foot strong{color:var(--gray-900)}
@media (max-width:880px){
.es-conclusion{padding:56px 0}
.es-conclusion-card{padding:30px 22px}
}
.data-disclaimer{
max-width:1080px;margin:0 auto;
display:flex;align-items:flex-start;gap:12px;
padding:14px 18px;border-radius:12px;
background:#fff;border:1px solid var(--gray-200);
border-left:4px solid var(--google-blue);
color:var(--gray-700);font-size:.82rem;line-height:1.55;font-weight:500;
}
.data-disclaimer i{color:var(--google-blue);font-size:1rem;margin-top:2px;flex-shrink:0}
.data-disclaimer p{margin:0}
.data-disclaimer strong{color:var(--gray-900);font-weight:700}
.data-disclaimer a{color:var(--google-blue);text-decoration:underline;font-weight:600}
/* ════════════════════════════════════════════════════════════
PORTFOLIO RESULTS · Cross-capacity data section
═════════════════════════════════════════════════════════════ */
.cap-portfolio{padding:80px 0;background:linear-gradient(180deg,#fff 0%,var(--gray-100) 100%);position:relative}
.cap-portfolio .section-head h2{text-wrap:balance}
.cap-portfolio .section-head{margin-bottom:8px}
.cap-portfolio-source{
display:inline-flex;align-items:center;gap:8px;margin-top:8px;padding:6px 12px;
background:#fff;border:1px solid var(--gray-200);border-radius:999px;
font-size:.78rem;font-weight:700;color:var(--gray-700);
}
.cap-portfolio-source .ga-dot{
background:conic-gradient(from -45deg,#ea4335 0 25%,#fbbc05 25% 50%,#34a853 50% 75%,#4285f4 75% 100%);
-webkit-background-clip:text;background-clip:text;color:transparent;
}
.cap-portfolio-totals{
display:grid;grid-template-columns:repeat(4,1fr);gap:14px;
max-width:1080px;margin:40px auto 32px;
}
.cap-stat{
background:#fff;border:1px solid var(--gray-200);border-radius:16px;padding:22px;
display:flex;flex-direction:column;gap:6px;
box-shadow:0 4px 14px rgba(15,30,80,.05);position:relative;overflow:hidden;
}
.cap-stat::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--google-blue)}
.cap-stat:nth-child(2)::before{background:var(--google-green)}
.cap-stat:nth-child(3)::before{background:var(--google-yellow)}
.cap-stat:nth-child(4)::before{background:var(--google-red)}
.cap-stat-num{font-size:2.2rem;font-weight:800;line-height:1;color:var(--gray-900);letter-spacing:-.02em;font-feature-settings:"tnum"}
.cap-stat-num small{font-size:1rem;font-weight:700;color:var(--gray-500);margin-left:4px}
.cap-stat-lbl{font-size:.92rem;font-weight:800;color:var(--gray-800)}
.cap-stat-sub{font-size:.78rem;color:var(--gray-500);font-weight:600}
.cap-portfolio-cases{
display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));
gap:16px;max-width:1080px;margin:0 auto;
}
.cap-case{
background:#fff;border:1px solid var(--gray-200);border-radius:16px;padding:22px;
display:flex;flex-direction:column;gap:10px;
text-decoration:none;color:inherit;
transition:transform .15s,box-shadow .15s,border-color .15s;
box-shadow:0 4px 14px rgba(15,30,80,.05);
}
.cap-case:hover{transform:translateY(-2px);border-color:var(--google-blue);box-shadow:0 12px 28px rgba(66,133,244,.18)}
.cap-case-head{display:flex;align-items:center;gap:10px}
.cap-case-logo{
width:36px;height:36px;border-radius:8px;overflow:hidden;
background:var(--gray-100);
display:inline-flex;align-items:center;justify-content:center;
font-size:1.1rem;
}
.cap-case-logo img{width:100%;height:100%;object-fit:cover}
.cap-case-name{font-weight:800;color:var(--gray-900);font-size:.98rem;line-height:1.2}
.cap-case-meta{font-size:.74rem;color:var(--gray-500);font-weight:600;display:block;margin-top:2px}
.cap-case-metric{
font-size:1.7rem;font-weight:800;line-height:1;color:var(--google-blue);
letter-spacing:-.02em;font-feature-settings:"tnum";margin-top:4px;
}
.cap-case-metric small{font-size:.78rem;color:var(--gray-500);font-weight:700;margin-left:2px}
.cap-case-desc{font-size:.82rem;color:var(--gray-700);line-height:1.5;margin:0}
.cap-case-cta{
display:inline-flex;align-items:center;gap:6px;
margin-top:auto;padding-top:8px;
font-size:.78rem;font-weight:700;color:var(--google-blue);
}
.cap-portfolio-note{
margin:32px auto 24px;text-align:center;font-size:.85rem;
color:var(--gray-500);font-weight:600;letter-spacing:.01em;
}
.cap-portfolio-note i{color:var(--google-green);margin-right:6px}
@media (max-width:880px){
.cap-portfolio{padding:56px 0}
.cap-portfolio-totals{grid-template-columns:repeat(2,1fr);gap:10px}
.cap-stat-num{font-size:1.7rem}
.cap-portfolio-cases{grid-template-columns:1fr}
}
/* ════════════════════════════════════════════════════════════
LEGAL PAGES + 404
═════════════════════════════════════════════════════════════ */
.legal-page{
min-height:60vh;padding:64px 0;position:relative;
background:
radial-gradient(circle at 8% 8%,rgba(66,133,244,.08),transparent 26%),
linear-gradient(180deg,#fff,var(--gray-100));
}
.legal-page::before{
content:"";position:absolute;inset:0;
background-image:linear-gradient(rgba(66,133,244,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(66,133,244,.06) 1px,transparent 1px);
background-size:40px 40px;
mask-image:radial-gradient(ellipse at center,black 14%,transparent 72%);
pointer-events:none;
}
.legal-page>.container{position:relative;z-index:1}
.legal-wrap{max-width:880px;margin:0 auto}
.breadcrumb{font-size:.86rem;color:var(--gray-500);font-weight:700;margin-bottom:14px}
.legal-updated{margin:12px 0 22px;color:var(--gray-500);font-weight:700;font-size:.9rem}
.legal-content{
position:relative;overflow:hidden;
padding:42px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-sm);
}
.legal-content::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.legal-content h2{font-size:1.3rem;margin:28px 0 10px;color:var(--gray-900)}
.legal-content h3{font-size:1.1rem;margin:20px 0 8px;color:var(--gray-900)}
.legal-content p,.legal-content li{font-size:1rem;color:var(--gray-700);line-height:1.65;margin-bottom:8px}
.legal-content ul,.legal-content ol{padding-left:22px;margin:10px 0 14px}
.legal-content a{color:var(--google-blue-dark);font-weight:700;border-bottom:1px solid rgba(26,115,232,.25)}
.legal-content a:hover{color:var(--google-blue)}
.err-wrap{
min-height:72vh;display:grid;place-items:center;
padding:70px 24px;
background:
radial-gradient(circle at 8% 8%,rgba(66,133,244,.10),transparent 30%),
radial-gradient(circle at 92% 88%,rgba(234,67,53,.08),transparent 30%),
var(--gray-100);
}
.err-card,.card-surface{
position:relative;overflow:hidden;
max-width:640px;padding:42px 34px;text-align:center;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-xl);
box-shadow:var(--shadow-lg);
}
.err-card::before,.card-surface::before{
content:"";position:absolute;left:0;top:0;right:0;height:5px;
background:var(--rainbow);
}
.err-code{
font-size:clamp(2.5rem,5vw,3.6rem);
color:var(--google-blue-dark);font-weight:800;line-height:1;
margin-bottom:10px;
}
.err-emoji{font-size:2.5rem;margin-bottom:8px}
.err-card .eyebrow{margin:14px auto 12px}
.err-card h1{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:14px}
.err-card p{color:var(--gray-700);margin-bottom:14px}
.err-actions{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:24px}
/* ════════════════════════════════════════════════════════════
RUBRO MARKETING PAGES — extras (rubro-pains, rubro-deliv, rhv-*)
═════════════════════════════════════════════════════════════ */
.rubro-pains-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.rubro-deliv-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.rubro-pain,.rubro-deliv{
position:relative;overflow:hidden;
padding:26px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
transition:var(--transition);
}
.rubro-pain::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--google-red);
}
.rubro-deliv::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:linear-gradient(90deg,var(--google-green),var(--google-blue));
}
.rubro-pain:hover,.rubro-deliv:hover{transform:translateY(-3px);box-shadow:var(--shadow-md)}
.rp-ico,.rd-ico{
display:grid;place-items:center;
width:48px;height:48px;border-radius:14px;
font-size:1.2rem;margin-bottom:12px;
}
.rp-ico{background:var(--google-red-tint);color:var(--google-red-dark)}
.rd-ico{background:var(--google-green-tint);color:var(--google-green-dark)}
.rubro-pain h3,.rubro-deliv h3{font-size:1.08rem;margin-bottom:6px}
.rubro-pain p,.rubro-deliv p{font-size:.92rem;color:var(--gray-700);line-height:1.55}
.rubro-hero-visual,.main-plan-visual{position:relative;width:min(420px,100%);aspect-ratio:1}
.rubro-hero-visual::before{
content:"";position:absolute;inset:0;pointer-events:none;z-index:1;
background:url("data:image/svg+xml;utf8,") center/100% 100% no-repeat;
}
.rhv-circle,.system-logo{
position:absolute;inset:50% auto auto 50%;transform:translate(-50%,-50%);
display:grid;place-items:center;
width:150px;height:150px;border-radius:50%;
background:var(--white);border:1px solid var(--gray-300);
box-shadow:var(--shadow-lg);
z-index:3;
}
.rhv-circle svg,.system-logo svg{width:96px;height:96px}
.rhv-halo{position:absolute;inset:10%;border-radius:50%;background:radial-gradient(circle,rgba(66,133,244,.18),transparent 68%)}
.rhv-chip{
position:absolute;z-index:2;
display:inline-flex;align-items:center;gap:6px;
padding:7px 11px;border-radius:var(--radius-pill);
background:#fff;border:1px solid var(--gray-300);
color:var(--gray-700);font-size:.78rem;font-weight:800;
box-shadow:var(--shadow-sm);
}
.rhv-chip-1{left:0;top:22%}.rhv-chip-2{right:0;top:34%}.rhv-chip-3{left:10%;bottom:18%}
.rhv-chip-4{right:8%;bottom:20%}.rhv-chip-5{left:30%;top:5%}.rhv-chip-6{right:25%;bottom:4%}
.rhv-c-dot{width:8px;height:8px;border-radius:50%;background:var(--google-blue)}
.rhv-c-dot.is-blue{background:var(--google-blue)}
.rhv-c-dot.is-green{background:var(--google-green)}
.rhv-c-dot.is-red{background:var(--google-red)}
.rhv-c-dot.is-yellow{background:var(--google-yellow)}
/* group color on chip applies to dot */
.rhv-chip.is-green .rhv-c-dot{background:var(--google-green)}
.rhv-chip.is-blue .rhv-c-dot{background:var(--google-blue)}
.rhv-chip.is-red .rhv-c-dot{background:var(--google-red)}
.rhv-chip.is-yellow .rhv-c-dot{background:var(--google-yellow)}
.rhv-chip.is-purple .rhv-c-dot{background:var(--google-purple)}
/* Channel cards */
.channel-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.channel-card{
position:relative;overflow:hidden;
padding:22px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
transition:var(--transition);
}
.channel-card:hover{transform:translateY(-3px);border-color:rgba(66,133,244,.32);box-shadow:var(--shadow-sm)}
.channel-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:3px;
background:var(--google-blue);
}
.channel-icon{
display:grid;place-items:center;width:44px;height:44px;border-radius:12px;
background:var(--google-blue-tint);color:var(--google-blue-dark);font-size:1.1rem;margin-bottom:10px;
}
.channel-card h3{font-size:1rem;margin-bottom:6px}
.channel-card p{font-size:.88rem;color:var(--gray-700)}
/* Deliverable cards */
.deliverables-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.deliverable{
position:relative;overflow:hidden;
padding:26px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
}
.deliverable::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);
}
.deliverable h3{font-size:1.1rem;margin:10px 0 6px}
.deliverable p{font-size:.94rem;color:var(--gray-700);line-height:1.55}
/* Icon cards generic */
.icon-card{
position:relative;overflow:hidden;
padding:24px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-lg);
box-shadow:var(--shadow-xs);
}
.icon-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
background:var(--rainbow);
}
.ic-emoji{
display:grid;place-items:center;width:48px;height:48px;border-radius:14px;
background:var(--google-blue-tint);color:var(--google-blue-dark);font-size:1.2rem;margin-bottom:10px;
}
.cards-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
/* ════════════════════════════════════════════════════════════
FONT AWESOME helper — ensure icons size nicely inside our slots
═════════════════════════════════════════════════════════════ */
.module-emoji i,.why-icon i,.nota-icon i,.wp-ico i,.channel-icon i,.ic-emoji i,
.rp-ico i,.rd-ico i,.sp-emoji i,.vmc-icon i{font-size:1em;line-height:1}
.eyebrow i,.eyebrow svg{font-size:.9em}
.eyebrow i.fa-solid{font-size:.84em}
/* ════════════════════════════════════════════════════════════
RESPONSIVE — additional rules for new components
═════════════════════════════════════════════════════════════ */
@media (max-width:960px){
.hero-grid,.resource-showcase,.value-monthly-compare{grid-template-columns:1fr;gap:32px}
.module-grid,.why-grid,.cards-grid,.deliverables-grid,.rubro-pains-grid,.rubro-deliv-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.channel-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.blog-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.not-for-grid{grid-template-columns:1fr}
.vmc-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.hero-price-strip{grid-template-columns:1fr;text-align:center}
.hps-plus{justify-self:center}
.plan-card-nota{grid-template-columns:1fr;text-align:center}
.plan-card-nota .nota-icon{justify-self:center}
.resource-showcase,.article-content,.legal-content{padding:28px}
.article-download{display:grid;text-align:center}
.article-nav{display:grid}
.section-pad-lg{padding:64px 0}
}
@media (max-width:680px){
.module-grid,.why-grid,.cards-grid,.deliverables-grid,.rubro-pains-grid,.rubro-deliv-grid,.channel-grid,.blog-grid{grid-template-columns:1fr}
.vmc-grid{grid-template-columns:1fr}
.vmc-card-featured{grid-column:auto}
.resource-showcase,.article-content,.legal-content{padding:22px}
.value-table th,.value-table td{padding:12px 14px;font-size:.88rem}
}
/* ════════════════════════════════════════════════════════════
PLAN ACCENTS — toques sutiles por plan (eyebrow + strip)
═════════════════════════════════════════════════════════════ */
/* Plan Inicio — verde */
.plan-page-inicio .hero > .container .eyebrow{
background:var(--google-green-tint);
border-color:rgba(52,168,83,.26);
color:var(--google-green-dark);
}
.plan-page-inicio .hero-offer-v3{border-color:rgba(52,168,83,.22)}
.plan-page-inicio .hero-offer-v3::before{
content:"";position:absolute;left:0;top:0;right:0;height:3px;
background:linear-gradient(90deg,var(--google-green),var(--google-blue));
}
/* Plan Crecimiento — azul (refuerzo del default) */
.plan-page-crecimiento .hero-offer-v3{border-color:rgba(66,133,244,.28)}
.plan-page-crecimiento .hero-offer-v3::before{
content:"";position:absolute;left:0;top:0;right:0;height:3px;
background:linear-gradient(90deg,var(--google-blue),var(--google-yellow));
}
/* Plan a Medida — purple (gradiente azul→purple) */
.plan-page-medida .hero > .container .eyebrow{
background:var(--google-purple-tint);
border-color:rgba(124,92,214,.28);
color:var(--google-purple-dark);
}
.plan-page-medida .hero-offer-v3{border-color:rgba(124,92,214,.24)}
.plan-page-medida .hero-offer-v3::before{
content:"";position:absolute;left:0;top:0;right:0;height:3px;
background:linear-gradient(90deg,var(--google-blue),var(--google-purple));
}
/* CTA banner — franjita sutil arriba según el plan */
.plan-page-inicio .cta-banner::after,
.plan-page-crecimiento .cta-banner::after,
.plan-page-medida .cta-banner::after{
content:"";position:absolute;left:0;top:0;right:0;height:3px;z-index:1;
}
.plan-page-inicio .cta-banner::after{
background:linear-gradient(90deg,var(--google-green),var(--google-blue));
}
.plan-page-crecimiento .cta-banner::after{
background:linear-gradient(90deg,var(--google-blue),var(--google-yellow));
}
.plan-page-medida .cta-banner::after{
background:linear-gradient(90deg,var(--google-blue),var(--google-purple));
}
/* Nav active link — color sutil del plan actual */
.plan-page-inicio .nav-links a.active{
color:var(--google-green-dark);
background:var(--google-green-tint);
border-color:rgba(52,168,83,.28);
}
.plan-page-medida .nav-links a.active{
color:var(--google-purple-dark);
background:var(--google-purple-tint);
border-color:rgba(124,92,214,.28);
}
/* CTA del card verde (Plan Inicio) → verde con tinte azul a la derecha */
.plan-card-green .btn-primary{
background:linear-gradient(90deg,var(--google-green) 0%,var(--google-green) 55%,#3a96b8 100%);
box-shadow:0 6px 18px rgba(52,168,83,.26);
}
.plan-card-green .btn-primary:hover{
background:linear-gradient(90deg,var(--google-green-dark) 0%,var(--google-green-dark) 55%,var(--google-blue) 100%);
box-shadow:0 12px 26px rgba(24,128,56,.30);
}
/* ════════════════════════════════════════════════════════════
RUBRO HERO — Diseño jerárquico para planes especiales
═════════════════════════════════════════════════════════════ */
.hero-offer-rubro{
display:grid;gap:14px;
padding:18px;
margin-top:22px;
border-radius:var(--radius-xl);
background:linear-gradient(180deg,#fff 0%,#fff 70%,#F8FAFD 100%);
border:1px solid var(--gray-300);
box-shadow:var(--shadow-lg);
}
.hero-offer-rubro .price-currency{margin:0}
.rubro-tier-strip{
display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;
}
.rt-card{
position:relative;display:grid;gap:5px;
padding:16px 14px 14px;
border-radius:var(--radius-lg);
background:#fff;
border:1px solid var(--gray-300);
transition:var(--transition);
text-decoration:none;color:inherit;
overflow:hidden;
}
.rt-card:hover{transform:translateY(-2px);box-shadow:var(--shadow-md)}
.rt-card::before{
content:"";position:absolute;left:0;top:0;right:0;height:4px;
}
.rt-green::before{background:var(--google-green)}
.rt-blue::before{background:var(--google-blue)}
.rt-purple::before{background:linear-gradient(90deg,var(--google-purple),#a87de8)}
.rt-card.rt-blue{
border-color:rgba(66,133,244,.32);
background:linear-gradient(180deg,#fff,var(--google-blue-tint));
}
.rt-tag{
display:inline-flex;align-items:center;gap:6px;
font-size:.66rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;
color:var(--gray-700);
}
.rt-green .rt-tag{color:var(--google-green-dark)}
.rt-blue .rt-tag{color:var(--google-blue-dark)}
.rt-purple .rt-tag{color:var(--google-purple-dark)}
.rt-pop{
position:absolute;top:10px;right:10px;z-index:2;
display:inline-flex;align-items:center;
font-size:.58rem;
background:var(--google-yellow);color:var(--gray-900);
padding:3px 8px;border-radius:var(--radius-pill);
font-weight:800;letter-spacing:.05em;text-transform:uppercase;
box-shadow:0 2px 6px rgba(251,188,4,.4);
white-space:nowrap;
}
.rt-name{font-size:.96rem;font-weight:800;color:var(--gray-900);line-height:1.2}
.rt-price{font-size:1.22rem;font-weight:800;color:var(--gray-900);line-height:1.1;margin-top:2px}
.rt-monthly{font-size:.76rem;color:var(--gray-700);font-weight:700;line-height:1.3}
/* hero actions for rubro pages */
.hero-actions-rubro{
display:flex;flex-wrap:wrap;gap:12px;margin-top:22px;align-items:center;
}
.hero-actions-rubro .btn-wa-secondary{
background:#fff;color:var(--google-green-dark);
border:1px solid rgba(52,168,83,.32);
box-shadow:var(--shadow-sm);
}
.hero-actions-rubro .btn-wa-secondary:hover{
background:var(--google-green-tint);
border-color:rgba(52,168,83,.5);
}
.hero-actions-rubro .btn-wa-secondary svg{color:var(--google-green)}
/* hero trust badges — chip style */
.hero-trust-rubro{
display:flex;flex-wrap:wrap;gap:10px;
margin-top:24px;padding-top:22px;
border-top:1px solid var(--gray-300);
list-style:none;
}
.hero-trust-rubro li{
display:inline-flex;align-items:center;gap:8px;
padding:8px 14px;
background:#fff;border:1px solid var(--gray-300);
border-radius:var(--radius-pill);
font-size:.82rem;font-weight:800;color:var(--gray-700);
box-shadow:var(--shadow-xs);
}
.ht-dot{
width:8px;height:8px;border-radius:50%;
background:var(--google-green);
box-shadow:0 0 0 3px var(--google-green-tint);
flex:0 0 8px;
}
.ht-dot.ht-blue{background:var(--google-blue);box-shadow:0 0 0 3px var(--google-blue-tint)}
.ht-dot.ht-yellow{background:var(--google-yellow);box-shadow:0 0 0 3px var(--google-yellow-tint)}
.ht-dot.ht-red{background:var(--google-red);box-shadow:0 0 0 3px var(--google-red-tint)}
@media (max-width:780px){
.rubro-tier-strip{grid-template-columns:1fr}
.hero-actions-rubro{flex-direction:column;align-items:stretch}
.hero-actions-rubro .btn{width:100%}
.hero-trust-rubro{gap:8px}
}